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Ogu, Sokari Jusih
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Humanities Economics, Econometrics & Finance Social Sciences

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Evaluating the extend of marketing plan in Nigerian business organization Ogu, Sokari Jusih
Journal of Commerce, Management, and Tourism Studies Vol. 3 No. 1 (2024): Apr 2024
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v3i1.167

Abstract

This study assessed the extent to which Nigerian firms planed their marketing programmes and also the extent of formalization of marking planning. It was found that some forms of planning were in operation among many firms. However, only one-third of the firms of studied adopted a comprehensive, formalized, approach, and this was found to be a function of size of operation – large firms tended to do so. We further found that nearly half of the firms prepared forecasts and budgets in lieu of marketing plans, and this was attributed to the intellectual rigour involved in marketing planning. It has been recommended, among other measures that, experienced professionals be always appointed to head the marketing function in business organizations. The population for this study consisted of firms in Lagos employing 50 or more persons engaged in manufacturing or distributive trade. Only such firms listed in the 1986 edition of the Lagos state industrial Directory were included. For the purpose of this study, we classified the firms into categories, A, B, C, as small categories, D and E as medium, and categories F, G, H and I, as large. This implies that we focused attention on categories D to I while ignoring categories A to C. Our concentration on medium-large firms is borne out of our conviction that their size of operations may necessitate the need for elaborate planning.
Employee participation in decision-making and organizational commitment: A study of modern organizations Ogu, Sokari Jusih
Journal of Commerce, Management, and Tourism Studies Vol. 3 No. 1 (2024): Apr 2024
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v3i1.208

Abstract

This study explores the link between employee participation in decision-making and their commitment to the organization, with an emphasis on factors like job satisfaction, job security, and quality control. Using a mixed-method approach, data was gathered through quantitative surveys and qualitative interviews with employees from various sectors. The analysis aimed to assess how participation in decision-making affects organizational commitment. The findings show that employees who are involved in decision-making processes tend to have higher job satisfaction and a stronger sense of commitment to the organization. Participation fosters trust in leadership and a sense of ownership, leading to improved morale. However, some negative outcomes were noted, such as increased stress and conflict when decision-making processes are not transparent or well-managed. Job security was found to be a significant factor influencing employees’ willingness to engage in decision-making activities. The study concludes that fostering a culture of employee participation can enhance organizational commitment, but organizations must be mindful of potential challenges. Transparent, inclusive decision-making processes are essential for maximizing the benefits of participation while minimizing negative consequences. Future research should examine how different organizational structures impact employee participation and commitment.
Strategic positioning of the organization in its environment (the flexibility approach) Ogu, Sokari Jusih
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 1 (2025): Apr 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i1.219

Abstract

This study explores the evolving dynamics of resource management, focusing on the relationship between human capital and product value creation. It examines how strategic positioning and resource engineering can enhance efficiency and innovation by treating employees as owners of their human capital. A qualitative approach, including thematic analysis of literature and case studies, was used to evaluate organizational models prioritizing personnel-product synergy, resource allocation, and their impact on value generation. Key metrics analysed included employee engagement, productivity, and product enhancement. The findings reveal a shift from a transactional to a continuum model of resource management, where employees, as dynamic human capital contributors, drive product value beyond intrinsic levels. Strategic positioning plays a crucial role, involving the reallocation of resources to functional variables. This dynamic process, termed "resource engineering", fosters innovation by aligning human energy with organizational goals. The study emphasizes the need for a visionary approach in resource management, where employers plan and implement strategies that create sustainable value. It also underscores the importance of synergizing human capital for enhanced product value and competitive advantage. Future research should explore practical applications of resource engineering across various industries to validate these findings.
Promotion of youth development programme through entrepreneurial skills in the Niger delta Ogu, Sokari Jusih
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 3 (2025): Dec 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i1.223

Abstract

The Nigerian economy, particularly in the Niger Delta region, is characterized by a heavy reliance on government-driven investments and employment creation, with limited private sector entrepreneurship. This dependence has hindered economic diversification and sustainable development. This study explores the promotion of youth development through entrepreneurial skills in the Niger Delta as a strategy for fostering sustainable development. The study aims to examine the roles and types of entrepreneurship, identify the goals of entrepreneurs, and analyse effective models for entrepreneurial skill acquisition. It also highlights the importance of employability and entrepreneurship skills in addressing youth unemployment in the Niger Delta. The research employs a qualitative approach, drawing from existing literature and case studies to assess the current state of entrepreneurship in the region. It examines training models, skill acquisition programs, and their effectiveness in enhancing youth employment opportunities. Findings reveal that the limited presence of private sector entrepreneurship in the Niger Delta has perpetuated overdependence on government-driven employment. The study identifies critical gaps in entrepreneurial training and skill acquisition frameworks. It highlights the need for targeted interventions, including practical entrepreneurship education, mentorship programs, and access to financial resources, as essential components of a sustainable development strategy. The study concludes that promoting entrepreneurial skills among youths in the Niger Delta is crucial for reducing unemployment and fostering economic self-reliance. It recommends the integration of entrepreneurship into formal education, the establishment of public-private partnerships, and the provision of financial and institutional support to young entrepreneurs. By addressing these challenges, the Niger Delta can transition from an overreliance on government employment to a diversified, sustainable economy driven by youth-led entrepreneurship initiatives.
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