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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Ilmiah Ekonomi dan Manajemen
Sitanggang, Herikson Muksa Putra
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LITERATUR REVIEW : PERILAKU KONSUMEN DALAM PLATFORM E-COMMERCE DI ERA DIGITAL (A LITERATURE REVIEW: CONSUMER BEHAVIOR ON THE PLATFORM E-COMMERCE IN THE DIGITAL ERA) Nduru, Melanie Putri; Sitanggang, Herikson Muksa Putra; Panggabean, Susi; Matondang, Khairani Alawiyah
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 12 (2024): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISING

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Abstract

This research aims to understand consumer behavior on e-commerce platforms in the digital era through a literature review approach. The method used is a review of studies published between 2019 and 2024. The study focuses on factors that influence purchasing decisions, such as easy access, trust in platforms, promotions, customer reviews, and lifestyle. The results show that the convenience of shopping, a wide range of products, personalized features, and online marketing strategies are the main reasons consumers prefer e-commerce over physical stores. Additionally, cultural factors, technology trends, and growing trust in online payment systems also support the rise of online shopping habits. These findings provide useful insights for businesses to create better marketing strategies, improve customer satisfaction, and stay competitive in the digital marketplace.
PENGARUH KUALITAS KINERJA PELAYANAN PUBLIK TERHADAP KEPUASAN PENGUNJUNG PADA PERPUSTAKAAN BANK INDONESIA SUMATERA UTARA Simanjuntak, Ester Yohana; Maharani, Hani Puspita; Sitanggang, Herikson Muksa Putra; Herlina Bernadecka Sidauruk; Effendi, Meilany Putri; Balqis, Nabila; Syafitri, Naisyah Qila; Naution, Nisa Ul Mahfuzha
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.51717

Abstract

This study aims to determine the effect of the quality of public service performance on visitor satisfaction at the Bank Indonesia Library of North Sumatra. This research used a quantitative method with a survey approach involving 55 library visitors selected as respondents. Data were collected through questionnaires and analyzed using the Statistical Package for the Social Sciences (SPSS) through validity testing, reliability testing, descriptive statistical analysis, Pearson correlation, and simple linear regression. The results show that the quality of public service performance has a positive and significant effect on visitor satisfaction. The better the quality of service provided, the higher the level of satisfaction experienced by visitors. The findings also indicate that service quality plays an important role in improving library visitor satisfaction. Therefore, library management needs to continuously improve service quality, including facilities, service speed, and staff attitudes in serving visitors. This study is expected to serve as an evaluation tool and provide input for the Bank Indonesia Library of North Sumatra in efforts to improve service quality for the community.
Co-Authors Balqis, Nabila Effendi, Meilany Putri Herlina Bernadecka Sidauruk Maharani, Hani Puspita Matondang, Khairani Alawiyah Naution, Nisa Ul Mahfuzha Nduru, Melanie Putri Panggabean, Susi Simanjuntak, Ester Yohana Syafitri, Naisyah Qila