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Audience Perception of Radio Coverage of Lassa Fever in Adamawa and Taraba State, Nigeria Bonzena, John Rejoice; Lucas, Joseph M.
ALSYSTECH Journal of Education Technology Vol 2 No 3 (2024): ALSYSTECH Journal of Education Technology
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/alsystech.v2i3.3768

Abstract

This study examined audience perceptions of radio coverage of Lassa fever in Adamawa and Taraba States, focusing on Adamawa Broadcasting Corporation (ABC) radio and Taraba State Broadcasting Services (TSBS) radio. The study was anchored in the Agenda-Setting Theory and employed a descriptive survey approach. A valid sample of 327 respondents was used to collect quantitative data via a questionnaire, which were analyzed using descriptive statistical tools. The findings revealed that, despite the widespread availability of radio stations, listeners in Yola and Jalingo had limited exposure to programs addressing Lassa fever. The study further found that the audience generally perceived radio messages on Lassa fever as informative; however, there was a preval_ent reluctance among radio listeners to adopt the recommended preventive measures against Lassa fever as advocated in the radio programs. The study also identified various challenges encountered by the audience, including disinterest in campaign messages, language barriers, technical complexity of the content, inappropriate timing of broadcasts, and socioeconomic constraints. Based on these findings, the study recommends that radio stations dedicate more programs and time to creating awareness about Lassa fever, make content more engaging and interactive, address language barriers, optimize the timing of broadcasts, consider socioeconomic constraints, and leverage multi-channel communication approaches.
Audience Perception on the Impact of Television Reality Shows on the Moral Lives of Adolescents in Taraba State Lucas, Joseph M.; Lazarus, Siman
International Journal of Humanities, Education, and Social Sciences Vol 2 No 2 (2024): International Journal of Humanities, Education, and Social Sciences
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijhess.v2i2.3242

Abstract

This study titled “Audience perception on the impact of television reality show on the moral lives of adolescents in Taraba State, Nigeria,” aims to examine audience’s perceived view about the moral impact of the show(s) on adolescents in Taraba State especially on those in their developmental stage. The study was anchored on the Perception theory to provide support for ongoing discussion. The study was contingent on a dual research method, utilizing survey (quantitative) and In-depth interview (qualitative) research designs. The study’s population comprises of respondents resident in Taraba State who are audiences of television reality show(s). A sample size of 384 respondents was determined using the Taro Yamane’s determinism sampling technique. Multi stage sampling method was employed to select three Local Governments in the strata from the three senatorial district of the State, while simple random sampling was used to select the wards as well as the proportional sampling method was utilized to get numbers of respondents who are audience of television reality show in the three stratums. Findings from the study shows that adolescents in Taraba State have access to television reality show and can form a reasonable opinion about the show. Findings also indicate that, the Big Brother Naija, the Nigerian Idol, and the Voice Nigeria among others are the various television reality shows that adolescents in Taraba State have access to. The study concludes that since television reality shows has the potency to influence and sway ideas, programme packaging and design of the show should be tilted towards building learning and promoting excellence instead of obscenity, nudity and materialism. It is therefore recommended, among others, that content creators, stakeholders and government parastaltas in liaison with the ministry of Arts and Entertainment should work together, prioritize television reality shows, develop and broadcast a TV show that reflects the true nature of the Nigerian society and that are value oriented.