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All Journal JIPAGS (Journal of Indonesian Public Administration and Governance Studies) Jurnal Organisasi Dan Manajemen Anterior Jurnal MABIS: Manajemen dan Bisnis
Surapto, Deni
Universitas Terbuka
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PENERAPAN MODEL BRAND EQUITY TEN PADA UPBJJ-UT BOGOR Surapto, Deni
Jurnal Organisasi dan Manajemen Vol 10 No 1 (2014)
Publisher : LPPM Universitas Terbuka

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Abstract

The objectives of the study are to (1) analyze the dimensions of awareness, associations, perceived quality/leadership, loyalty, and market behavior based upon the assessment of Open University students and the public, (2) evaluate the Open University brand equity model based on brand equity ten. The time period of research was during April-July 2012 and the location was in Open University Bogor campus. The population of this study consisted of high school students, employees and students of Open University Bogor, amounting to 693,950 people. Samples of 400 people were obtained. The data is collected using survey method, whereby interviews of the sample group is conducted using a closed form questionnaire based upon the Likert scale method. Based on the results from the analysis of the measures of awareness and brand recall, the Open University got the ranking of 11th and 7th among the other universities from 2% of the respondents respectively. It was ranked 1st on the measure of recognition and unaware by 5.5% of respondents. Based on the results from the analysis of the measure of association using Cochran test, it was found that the attributes of time and cost are associated with the brand of Open University. Results from the analysis of the measure of perceived quality regarding quality of services provided by Open University to its students show that registration services rated good while study material, online tutorials and exams were assessed as fair. Result from the analysis of the price premium loyalty measures indicate that students objected to an increase in tuition over Rp.25.000,-. Satisfaction measure indicates that the level of satisfaction of the Open University students is up to the extent of liking the brand, that is like and enjoy the study at Open University. This is indicated by the highest score received for the level of liking the brand which is 70%. Result from the analysis of the measure market behavior regarding market share shows that market share of Open University is estimated to be 0.24%. Distribution coverage shows that the Open University Bogor has reached up to 89.45%. In conclusion it is found that the brand equity ten index of Open University is 42,36, which indicates that its brand equity is still low and not strong. Tujuan dari penelitian ini adalah untuk (1) menganalisis dimensi kesadaran, asosiasi, persepsi kualitas/kepemimpinan, loyalitas, dan perilaku pasar berdasarkan penilaian mahasiswa Universitas Terbuka dan masyarakat, (2) mengevaluasi merek model ekuitas Universitas Terbuka berdasarkan merek ekuitas sepuluh. Jangka waktu penelitian adalah selama April-Juli 2012 dan lokasi di Universitas Terbuka kampus Bogor. Populasi penelitian ini terdiri dari siswa SMA, karyawan dan mahasiswa Universitas Terbuka Bogor, berjumlah 693.950 orang. Sampel dari 400 orang diperoleh. Data dikumpulkan menggunakan metode survei, dimana wawancara dari kelompok sampel dilakukan dengan menggunakan kuesioner bentuk tertutup berdasarkan metode skalaLikert. Berdasarkan hasil dari analisis tindakan kesadaran dan ingat merek, Universitas Terbuka mendapat peringkat 11 dan ke-7 di antara universitas lain dari 2% dari responden masing-masing. Ini peringkat 1 pada ukuran pengakuan dan menyadari 5,5% responden. Berdasarkan hasil dari analisis ukuran asosiasi menggunakan uji Cochran, ditemukan bahwa atribut waktu dan biaya yang terkait dengan merek Universitas Terbuka. Hasil dari analisis ukuran persepsi kualitas mengenai kualitas layanan yang diberikan oleh Universitas Terbuka untuk mahasiswa menunjukkan bahwa layanan pendaftaran dinilai baik saat materi studi, tutorial online dan ujian dinilai sebagai adil. Hasil dari analisis harga tindakan loyalitas premium menunjukkan bahwa siswa keberatan dengan kenaikan biaya kuliah lebih Rp.25.000,-. Mengukur kepuasan menunjukkan bahwa tingkat kepuasan mahasiswa Universitas Terbuka adalah sampai sejauh mana menyukai merek, yaitu seperti dan menikmati studi di Universitas Terbuka. Hal ini ditunjukkan dengan nilai tertinggi yang diterima untuk tingkat menyukai merek yang 70%. Hasil dari analisis perilaku pasar ukuran mengenai pangsa pasar menunjukkan bahwa pangsa pasar dari Universitas Terbuka diperkirakan 0,24%. Cakupan distribusi menunjukkan bahwa Universitas Terbuka Bogor telah mencapai hingga 89,45%. Dalam kesimpulan ditemukan bahwa indeks ekuitas merek sepuluh dari Universitas Terbuka adalah 42,36, yang menunjukkan bahwa ekuitas mereknya masih rendah dan tidak kuat.
BRANDING PENDIDIKAN TINGGI JARAK JAUH TERHADAP LOYALITAS, HARGA DAN POPULARITAS Jasrial Jasrial; Enceng Enceng; Deni Surapto
JIPAGS (Journal of Indonesian Public Administration and Governance Studies) Vol 2, No 1 (2018)
Publisher : http://jurnal.untirta.ac.id/index.php/JIPAGS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jipags.v2i1.4768

Abstract

Higher education competition refers to Permendikbud no.24 of 2012 concerning the implementation of distance education at universities (PT) which has opened opportunities and opportunities for other universities besides the Open University (UT) to organize distance education. Various strategies that can be applied to maintain the survival of an organization in the face of its competitors include, one of them is to pay attention to brand association and brand loyalty to the organization. One of the most important attributes is the brand. Brand equity relates to the level of brand recognition, brand quality believed, strong mental and emotional associations and other assets (Kotler, 2007). For the past 34 years, the Open University as the only college that provides distance education is the market leader and top of mind of distance education. Therefore the importance of building a brand and doing UT. The purpose of this study is: 1) to know the significance of each element of branding variables in building UT, 2) To know UT promotion in improving customer loyalty. The results showed by Structural Equation Modeling (SEM) analysis. Brand UT has a significant effect on the value of t-statistics of the influence of Brand UT on the Price of 6.866673, this value is greater than the t-table value of 1.98 for the 0.05 significance level (5%). Brand UT has a significant effect on Loyalty with the value of t-statistics of Brand UT's influence on Loyalty of 11.518046, this value is greater than the t-table value of 1.98 for the significant level of 0.05 (5%) and the value of the influence of Brand UT on Popularity 7.930576, this value is greater than the value of t-table 1.98 for the significant level 0.05 (5%).
Analisis Kualitas Layanan, Kemampuan Dan Kinerja Pengurus Pokjar Terhadap Kepuasan Mahasiswa di UPBJJ-UT Palangka Raya Rahmaddian Rahmaddian; Stefani Made Ayu Artharini Koesanto; Deni Surapto
Anterior Jurnal Vol 19 No 1 (2019): Anterior Jurnal
Publisher : ​Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (310.519 KB) | DOI: 10.33084/anterior.v19i1.1178

Abstract

Open University of Palangka Raya (UPBJJ-UT of Palangka Raya) has acknowledged the education-attainment gap between rural and urban areas, and officials have determined ways to connect with students in the far corners of Central Kalimantan. UPBJJ-UT of Palangka Raya has set up study groups (PokJar) through which non urban students acquire university education. Due to its wide range of locations and heterogeneous student populations, PokJar is established through management partnership that constitutes a governing body that oversees the district-wide operation and the delivery of the continuing education programs. On this optimistic basis, the service provided by PokJar administrators becomes central to optimizing quality education in a learning environment where the administrators and students are physically separated. However, the complexity of PokJar service and administrator performance may link to negative perceptions among students. Recognizing the nature of challenges facing PokJar management is expected to usher in the planning of improvement crucial to organizational development that is effective, efficient, accountable, responsive and transparent. This study taps into the quality service, the competence and performance of PokJar administrators of UPBJJ-UT of Palangka Raya in terms of student-perceived values using PLS-SEM method. The overall results address favorable responses, strongly suggesting a good measure of how PokJar administrators’ service, competence and performance meet student expectation.
THE INFLUENCE OF PEOPLE SATISFACTION ON SERVICES ORGANIZATION PUBLIC PERFORMANCE OF VILLAGE DISTRICTS IN SOUTH OF TANGERANG Deni Surapto
Journal of Management and Business Vol 13, No 2 (2014): SEPTEMBER 2014
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (166.216 KB) | DOI: 10.24123/jmb.v13i2.243

Abstract

A lack of bureaucracy community satisfaction in public service at the level of service and villages was the stigma impression of government apparatus received from the community for urban village. The residents’ satisfaction against public services from village influenced factor by responsiveness, credibility and empathy. Communities are satisfied with the services provided by officials in urban village, in providing services to the community. The method used in this research descriptive explanatory, are outlining and explaining the service, satisfaction toward society. The research survey used 200 respondents from 7 urban villages purposive through sampling methods and the kind of data supporting by primary and secondary data. Secondary data obtained and was gathered from various literature, book, a journal, the thesis and data from the internet that are considered relevant While the primary data was obtained through a method of surveying, namely by giving the research questionnaire in south of Tangerang. Instrument used in the analysis is spss and shem lisrel. Measurement of data done in this research used 1-5 likert scale. The results of this research proves that people feel that the officers being disciplined in providing services (x25), officers will always be in place to provide services (x26), in addition they felt easy to contact officers (x29). Some people feel the counter complaints service in the form of suggestions box just a display there have been no a follow-up (x33). The first hypothesis is: the impact on service satisfaction (accepted; 2.31>1,96). They felt the officers have to work in accordance with discipline time (x34). The target completion of conformity work received after the resident complained (x36) dependability and residents see the officers in (x39) does the work, in addition the officers can work together with colleagues (x40), and also has the initiative in work (x41). But, on the other hand, in carrying out the work, residents still seeing officers has not been fully worked with neat and minutely (x35). From this research, it can be concluded that the performance impact on the satisfaction of (the second hypothesis is accepted; 3,21> & gt; 1,96). The employees of services provided include the urban population and civil registration (Dukcapil) in south of tangerang, the people are satisfied with the services provided by employees urban village.
Co-Authors Enceng Enceng Jasrial Jasrial Koesanto, Stefani Made Ayu Artharini Rahmaddian Rahmaddian