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Sulfarid, Sulfarid
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Economics, Econometrics & Finance

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The Influence of Price and Brand Image On Purchasing Interest in Skincare The Originote Wijanarko, Fadhila Turahmah; Mulyono, Sri; Sulfarid, Sulfarid
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5613

Abstract

The increasing interest in self-care, especially skincare, is characterized by the launch of new skincare products every year with different prices, quality and benefits, which has led to intense competition in the market. This condition leaves consumers with many choices and encourages companies to continue to innovate and create effective marketing plans to attract customers to make purchases. This research aims to explore how these two variables correlate with consumer intention to purchase The Originote skincare products, as they are important aspects in influencing consumer purchase intention. The research method used was a quantitative survey using a questionnaire to 96 respondents drawn using the Cochran formula to determine the sample size. The data obtained were analyzed using multiple linear regression with the help of SPSS 26 software. Price (X1) and brand image (X2) were found to have a positive and significant impact partially on the purchase intention of The Originote skincare products with a calculated t value of 4.151 and sig value. 0.000 for X1, and 8.305 with a sig value. 0.000 for X2. Thus, the most dominant aspect in influencing purchase intention is brand image. With a calculated f value of 95.144 and a sig value. 0.000, the price aspect and brand image have a joint (simultaneous) impact on buying interest in The Originote skincare products. Based on the results of the coefficient of determination (R2) test, 66.5% of buying interest is influenced by price and brand image variables, and the remaining 33.5% is influenced by other variables.
The Influence of Country of Origin Image, Brand Image, and Product Quality on Purchase Decisions for Some By Mi Products (A Case Study of Consumers in Jakarta) Ayuni, Sofiarridha Nur; Haris, Ibnu; Sulfarid, Sulfarid
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of country of origin image, brand image, and product quality partially and simultaneously on purchasing decisions. The type of research used is quantitative. The population in this study are consumers of Some By Mi products in the city of Jakarta whose number is unknown. The process of data collection and population in this study by distributing questionnaires via the Google Forms link. The sample taken was 96 respondents using the Cochran formula in determining the number of samples. The data collection method used a questionnaire and the analysis technique used was multiple linear regression. The results of the analysis show that: 1) The country of origin image variable has a positive and significant effect on purchasing decisions. 2) The brand image variable has a negative and significant effect on purchasing decisions. 3) The product quality variable has a positive and significant effect on purchasing decisions.
The Effect of Twin Date Events and Ease of Use Access on Purchase Decisions (Case Study on Shopee E-Commerce in Tangerang) Uyun, Lailatul; Irawan, Anggi; Sulfarid, Sulfarid
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5649

Abstract

This study aims to test and analyze the effect of twin date events and ease of access to use on purchasing decisions in Shopee e-commerce. The sampling strategy in this study used purposive sampling. The participants in this study were residents of Tangerang City who used the Shopee application and made purchases at least twice a month. In determining the number of samples, researchers used the Lemeshow formula by getting 96 respondents. The data analysis method uses multiple linear regression with the data analysis tool in this study, namely, Statistical Product and Service Solutions (SPSS), and the type of research used is Quantitative. After the data was analyzed, this study found that the twin date event variable had a significant and positive effect on purchasing decisions and ease of use access also had a positive and significant effect on purchasing decisions in Shopee e-commerce. And with the results of the simultaneous coefficient of determination (R2) of 0.940, which means that 94% of purchasing decisions in Shopee e-commerce are influenced by twin date events and ease of access to use, while the remaining 6% is influenced by other variables not included in this study.
Co-Authors Ayuni, Sofiarridha Nur Haris, Ibnu Irawan, Anggi Sri Mulyono Uyun, Lailatul Wijanarko, Fadhila Turahmah