Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal IIJSE
Krisanti, Jessica
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analyzing Generation Z's Preferences and Behavior Patterns Toward Stationery Products: A Case Study of Shop B in Kabanjahe, North Sumatra Krisanti, Jessica; Garnida, Nita
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5741

Abstract

This study examines Generation Z consumers' preferences and behavior patterns regarding stationery products, explicitly focusing on Shop B in Kabanjahe, North Sumatra. This research uses a quantitative research methodology to analyze the factors influencing purchase intentions among Generation Z consumers. Using a structured questionnaire and employing statistical techniques such as multiple linear regression, this research aims to provide insights into how preferences, behavioral control, the self-assurance regarding their ability to perform a particular behavior or action impact the purchasing decisions of this demographic. The findings will contribute to developing targeted marketing strategies to enhance customer engagement and loyalty.
Co-Authors Garnida, Nita