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All Journal Prosiding University Research Colloquium IIJSE
Ristiyana, Dita
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Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology

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Factors Influencing the Purchase Intention of Generation Z Muslim Consumers Towards Halal and Environmentally Friendly Local Cosmetic Products Ristiyana, Dita; Soepatini, Soepatini; Nasir, Moechammad
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6179

Abstract

The aim of this research is to determine the factors that influence the purchase intention of generation Z Muslim consumers towards local cosmetic products that are halal and environmentally friendly. This research uses a quantitative method in the form of a questionnaire, the sampling technique is non-probability sampling with a purposive sampling method. The population in this study is generation Z who live in the Greater Solo area and have never used Avoskin products. The sample in this study was 312 respondents. The data analysis technique used in this research is the SEM PLS method using SmartPLS software. Based on this research, it was found that of the 23 hypotheses tested, seventeen hypotheses were confirmed. Meanwhile, six hypotheses were not accepted, from the hypotheses that were not accepted there were results that were highlighted, namely that eco-label and halal-green awareness had no effect on purchase intention, but environmental knowledge had an effect on purchase intention. This is possible because there is still little public awareness and concern in selecting a product and its impact on the environment. And of the eight hypotheses with mediating variables, two hypotheses were found that could fully mediate. It is hoped that these findings can increase the intention to purchase local cosmetics that are halal and environmentally friendly, namely by better understanding consumer behavior, especially generation Z. The practical implications of this research are that cosmetic producers gain profits by entering the halal market and increasing market share by adding halal and environmentally friendly branding.
Penerapan Linear Programming Untuk Pengoptimalan Produksi Dalam Memperoleh Keuntungan Maksimum Pada Industri Gula Kelapa Di Pacitan Hidayat, Agung Krisna; Palupi, Mia Intan Ros Bita; Pradani, Diva Ayu; Ristiyana, Dita; Nugroho, Rizki Setyo; Padmantyo, Sri
Prosiding University Research Colloquium Proceeding of The 16th University Research Colloquium 2022: Bidang Pengabdian Masyarakat
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

Linear programming merupakan salah satu cara dalam menyelesaikan masalah optimasi produksi. Salah satu masalah yang dihadapi oleh pemilik industry gula kelapa di desa kalak Pacitan adalah kegiatan produksinya yang belum optimal sehingga keuntungan yang diperoleh belum maksimum. Masalah optimasi produksi gula kelapa adalah menentukan keuntungan maksimum dari dua jenis produk yang dihasilkan yaitu gula jawa manggis dan gula jawa biasa. Kendala yang dihadapi oleh mitra berupa tidak konsistennya hasil nira yang dihasilkan pada pohon kelapa terutama pada musim penghujan. Tidak konsistennya hasil nira tentunya akan berpengaruh terhadap jumlah produksi sehingga berpengaruh pada keuntungan yang tidal optimal. Masalah ini dapat diselesaikan dengan menerapkan linear programming dengan menggunakan metode simpleks. Hasil Analisis ini menunjukkan bahwa penerapan linear programming dalam optimasi Industri Gula Kelapa dapat membantu dalam memaksimalkan keuntungan dari keterbatasan sumber daya yang dimiliki.
Co-Authors Hidayat, Agung Krisna Moechammad Nasir Nugroho, Rizki Setyo Palupi, Mia Intan Ros Bita Pradani, Diva Ayu S Soepatini Sri Padmantyo