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All Journal Prosiding Seminar Nasional Ilmu Pendidikan Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Muhamad Yusuf Alfauzi
Unknown Affiliation
Arts Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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Kegiatan Belajar Sambil Bermain di Tk Aisyiyah Kampung Sawah, Jakarta Utara Muhammad Aydin Azmi; Muhamad Yusuf Alfauzi
Prosiding Seminar Nasional Ilmu Pendidikan Vol. 1 No. 2 (2024): Desember : Prosiding Seminar Nasional Ilmu Pendidikan
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/prosemnasipi.v1i2.46

Abstract

KKN (Community Service Program) is a program organized by the University of Muhammadiyah Jakarta as a form of implementation of al-ma'un theology towards caring and progressive students so that the KKN program can be carried out in accordance with the locations determined by the Institute for Research and Community Service. This learning while playing program was attended by 10 kindergarten students. This number of students is based on the current conditions at TK Aisyiyah 16 Kampung Sawah. This KKN program raises the topic of learning while playing using input and output methods. The program is carried out in a slum environment with a limited number of students where this kindergarten operates and competes with other kindergartens. The purpose of this program is to increase effectiveness and creativity in learning and to increase the attractiveness of early childhood learning. The results of this program can be concluded that during the learning activities, while playing at Kindergarten Aisyiyah 16 Kampung Sawah, North Jakarta, it went well and smoothly, even though there were several obstacles they could still be overcome and the increase in the number of students, from 10 students, increased by 5 people so that it became 15 students and The students were very enthusiastic about the activities carried out.
Representing the Mother's Role in the YouTube Ad: A Roland Barthes Semiotic Analysis of 'Mother's Amazing Hands’ Muhamad Yusuf Alfauzi; Oktaviana Purnamasari
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 2 (2025): Mei : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i2.302

Abstract

In advertising, females are frequently positioned as the center of attention to establish product image through culturally recognized signs and symbols. Advertisements transcend their promotional function, acting as media that both reflect and influence societal perceptions, including gender roles within daily life. This is exemplified in the Vicks VapoRub advertisement titled "Mother's Amazing Hands," which portrays women as mothers perpetually prepared to care for their families. This study investigates the representation of the mother's role within the aforementioned advertisement using Roland Barthes' semiotic theory. The research aims to twofold: 1) identify the denotative, connotative, and mythical meanings embedded within the Vicks VapoRub "Mother's Amazing Hands" ad; and 2) analyze the portrayal of the mother figure through the lens of Barthes' semiotic framework. The research employed a qualitative descriptive approach, utilizing Barthes' semiotic analysis method alongside concepts of social construction of reality, cinematography techniques, and the societal role of mothers. Through the analysis of verbal, non-verbal, audio, and visual elements within the advertisement, the study revealed the multifaceted representation of the mother's role. This includes functions of caregiving, nurturing, and treatment of family members, ultimately portraying the tangible actions a mother takes in providing for her family.
Co-Authors Muhammad Aydin Azmi Oktaviana Purnamasari