Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Mattawang: Jurnal Pengabdian Masyarakat Journal of Educational Management Research
Windiati, Cha Cha
Unknown Affiliation
Humanities Computer Science & IT Education Public Health Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Cultivating an Entrepreneurial Spirit to Increase Economic Independence in Teenagers in Desa Pancaroba Selie, Marselina; Saputra, Pramana; Erin Everly, Nyshele; Windiati, Cha Cha; Setia Midianti, Anggi; Nopus Aura, Hilda
Mattawang: Jurnal Pengabdian Masyarakat Vol. 5 No. 4 (2024)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.mattawang3352

Abstract

This KKM-PKM program aims to foster the entrepreneurial spirit of Pancaroba Village youth in order to increase their economic independence and creativity. The activities carried out include socialization on marketing strategies, training in making handicrafts from beads, and socialization on the dangers of promiscuity and bullying. The method of implementing this activity consists of planning, implementation, and evaluation stages. The socialization of marketing strategies helped participants understand how to attract customers and utilize e-commerce platforms such as Shopee. Handicraft training activities from beads helped the teenagers to hone their practical skills in making products that can be sold. The socialization of promiscuity and bullying aimed to provide an understanding of the negative impacts that can arise from these two issues. The results showed an increase in skills and awareness of the participants, who are now better prepared to start a business and understand more about the social issues around them. This program is expected to contribute to the sustainable improvement of the village economy through the improvement of human resources quality and youth entrepreneurship.
Consumer Animosity and Campaign Intensity as Drivers of Boycott Participation: The Mediating Role of Boycott Intention Windiati, Cha Cha; Hendri, M. Irfani; Purmono, Bintoro Bagus; Afifah, Nur; Juniwati
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1998

Abstract

The phenomenon of consumer boycotts against global brands is growing stronger as public attention to corporate ethical and humanitarian issues increases. This study aims to analyze the influence of Consumer Animosity and Boycott Campaign Intensity on Boycott Participation with Boycott Intention as a mediating variable on Unilever Indonesia products. The study used a quantitative approach with a survey method of 332 respondents in Indonesia who had consumed Unilever products and were aware of the boycott campaign. Data were analyzed using covariance-based Structural Equation Modeling (CB-SEM) through AMOS. The results showed that Consumer Animosity and boycott campaign intensity had a positive and significant effect on Boycott Intention. Furthermore, Boycott Intention was proven to be the main determinant that drove Boycott Participation and significantly mediated the influence of both independent variables on boycott participation. These findings conclude that boycott behavior is influenced by emotional factors and social mobilization simultaneously, which strengthen consumer involvement in collective action. This study provides strategic implications for companies in managing their reputation and responding to public ethical issues.
Co-Authors Erin Everly, Nyshele Juniwati M. Irfani Hendri Muhammad Afif Nopus Aura, Hilda Pramana Saputra Purmono, Bintoro Bagus Selie, Marselina Setia Midianti, Anggi