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All Journal Interaksi : Jurnal Ilmu Komunikasi
Nugraha, Punjul Setya
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Law, Crime, Criminology & Criminal Justice Other

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PEMANFAATAN MEDIA SOSIAL DALAM KEHUMASAN DIGITAL KEMENTERIAN LUAR NEGERI Nugraha, Punjul Setya; Irwansyah, Irwansyah
Interaksi: Jurnal Ilmu Komunikasi Vol 11, No 1 (2022): June 2022
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.11.1.35-48

Abstract

As a mode of technology mediated communication, the advent and development of social media has provided a vast array of interaction, which may lead to the attainment of understanding between public and government. Using Kent & Taylor’s model on dialogic two-way models, an organization could deliver an effective, sophisticated, and effective public relation programs using social media. Social media plays a significant role in providing avenues for such a high degree interaction. A successful public relation campaign, in the end, would contribute greatly in an organization’s efforts to manage its image. This article is aimed at providing elaboration on ways through which a government institution could effectively utilize social media in its public relations campaign, using a qualitative descriptive approach. This article found that the degree of social media utilization by a government institution would very much be depended on their respective social media adoption stage.
Co-Authors Irwansyah Irwansyah