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Setting the Agenda in Communication About the COVID-19 Pandemic on Facebook in Viet Nam Nguyen, Khang Tan; Nguyen Van, Tuong; Dang Thi Mai, Ly; Nguyen Hoang Anh, Thu
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 2 (2024): December 2024 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v9i2.1164

Abstract

The study utilizes research methods including document analysis, questionnaire surveys, and statistical data processing to examine the reception of information regarding the COVID-19 pandemic during the social distancing period from May 2021 to October 2021 among students of the Faculty of Social Sciences and Humanities, Vietnam National University, Ho Chi Minh City. Through this study, it is observed that the Vietnamese government has directed its efforts towards disseminating information about the COVID-19 pandemic by establishing a public consultation program on the Facebook social media platform, one of the most widely used platforms in Vietnam. Additionally, the study applies the Theory of Agenda-Setting to retrospectively examine how governmental agencies and media outlets have persuaded the public and students regarding COVID-19-related issues during the social distancing period through a well-structured public consultation program.
Communication about Traditional Culture through Music Videos of Young Singers in Vietnam Nguyen, Khang Tan; Man, Thach Hue
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 7 No. 2 (2022): December 2022 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i2.714

Abstract

The Vietnamese music market has recently welcomed the phenomenon of young artists using traditional Vietnamese cultural materials to create modern entertainment MV products. In this research, we use qualitative research to identify cultural factors appearing in MVs of two singers Bich Phuong and Hoang Thuy Linh. At the same time, the research team evaluates the effectiveness of integrating Vietnamese cultural elements in the music products of the two singers mentioned above by surveying students of University of Social Sciences and Humanities and Vietnam National University-HCM via a questionnaire. The survey results show that Vietnamese traditional culture is still a topic of interest to many young people. However, instead of learning through traditional channels such as schools and books, the public now has more choices and videos have become one of the most popular approaches thanks to the vivid combination of images and sound. Concurrently, the majority of students said that they regularly follow and watch newly released MVs from artists. The MVs carefully invested in terms of images and skillfully combined folk with modern materials will impress the public and inspire young people to get to know more about conventional values. Traditional culture is expressed through MV. Thereby, it can be seen that the integration of Vietnamese cultural elements into the MV is not only entertaining and educating, improving efficiency in preserving, preserving and spreading diverse and rich cultures, but also imbued with Vietnamese identity.