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All Journal Jurnal Riset Bisnis dan Manajemen Jurnal Bisnis dan Ekonomi JTH: Journal of Technology and Health
Young, Felina
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Economics, Econometrics & Finance Health Professions Medicine & Pharmacology Nursing

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ECOPRENEURSHIP FOR SUSTAINABILITY BUSINESS IN MILLENNIAL GENERATION Christina, Lenny; Young, Felina; Siswanti, Indra
Jurnal Riset Bisnis dan Manajemen Vol. 17 No. 2 (2024): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v17i2.10908

Abstract

   This study aims to analyze the influence Ecopreneurship implications on Competitive Advantage and sustainability business SMEs millennia generation in Indonesia and Philippine. This research done with Quantitative Method using Structural Equation Modelling (SEM) analysis with software Partial Least Square (PLS). The population in this study was a sample of 100 people and the sampling technique is random sampling. This study proves the effect of ecopreneurship on competitive advantage and business sustainability except that eco-opportunity does not affect business sustainability. It is also proven that competitive advantage does not mediate Eco-commitment to Business Sustainability in the millennial generation. The novelty in this research is the Sustainability Business model for the millennial generation through ecopreneurship.
The Influence of Gamification and Application-Based Loyalty Systems on Customer Satisfaction on E-Commerce Platforms: Pengaruh Gamifikasi dan Sistem Loyalitas Berbasis Aplikasi terhadap Kepuasan Pelanggan pada Platform E-Commerce Supraptiningsih, Joelianti Dwi; Young, Felina
Jurnal Bisnis dan Ekonomi Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i4.155

Abstract

Abstract : Objective : This study aims to examine the effect of gamification on customer satisfaction and loyalty systems. The research seeks to understand how the implementation of interactive game elements—such as rewards, points, and challenges—can influence customers’ satisfaction and strengthen their loyalty toward a brand or platform. Methodology : The research applies a quantitative approach using survey methods with 120 respondents who actively use e-commerce applications. Data analysis was carried out using SEM Model with PLS. Research Results: The results indicate that gamification positively and significantly affects both customer satisfaction and loyalty systems, and that the loyalty system also contributes to higher customer satisfaction. These findings suggest that integrating gamification into loyalty strategies can effectively enhance customer engagement and long-term loyalty. The study highlights the importance of designing enjoyable, rewarding, and interactive customer experiences as a strategic approach to improving satisfaction and retention. Keywords: Gamification; Loyalty System; Customer Satisfaction; E-Commerce
HOSPITAL IMAGE FORMATION: ASSESING THE EFFECT OF WEBSITE AND SERVICE QUALITY AS MEDIATED BY PATIENT SATISFACTION Gunawan, Yusuf; Young, Felina; Chio, Lilia; Baes, Sionnida; Co, Robert Y.; Manaligod, Hector; Yusuf, Arvel Hafiza A.
JTH: Journal of Technology and Health Vol. 3 No. 3 (2026): January: JTH: Journal of Technology and Health
Publisher : CV. Fahr Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61677/jth.v3i3.752

Abstract

With patient satisfaction as a mediating variable, this study investigates how website quality and service quality influence patient perceptions of hospitals. Conducted at Dr. Slamet Public General Hospital in Garut, Indonesia, the research employs a quantitative, explanatory design using structural equation modeling (SEM) to analyze data from 385 respondents. Website quality WEBQUAL is measured across seven dimensions usability, content, design, functionality, service interaction, trust, and interactivity while service quality is assessed using the SERVQUAL model. Patient satisfaction encompasses experience, communication, and accessibility, and hospital image includes perceived care quality, trust, brand reputation, and information accessibility. The results demonstrated that both website quality and service quality significantly enhance patient satisfaction. In turn, patient satisfaction positively influences hospital image, and also mediates the effects of website and service quality on hospital image. The study concludes that digital touchpoints, particularly hospital websites, play a strategic role in shaping patient perceptions and institutional reputation. Practical implications suggest that hospitals should integrate digital optimization with service excellence to foster patient satisfaction and build a competitive image. Limitations include the study’s cross-sectional design and localized scope, with recommendations for broader sampling and longitudinal analysis in future research.
Co-Authors Baes, Sionnida Chio, Lilia Christina, Lenny Co, Robert Y. Gunawan, Yusuf Manaligod, Hector Supraptiningsih, Joelianti Dwi Yusuf, Arvel Hafiza A.