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All Journal BALANCE: Economic, Business, Management and Accounting Journal
Agata, Muhamad Ikhsan
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Exploring The Influence of Unforgettable Tourism Experience on Revisit Intention: The Mediating Role of Tourist Satisfaction Agata, Muhamad Ikhsan; Ajeng Pramesti, Diesyana
BALANCE: Economic, Business, Management and Accounting Journal Vol 22 No 1 (2025): Januari
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v22i1.24239

Abstract

This research aims to analyze the mediating role of tourist satisfaction in the relationship between memorable tourist experiences and tourist experiences on their intention to return to the natural scenic destination of Ketep Pass. The research methodology adopts a quantitative approach, using questionnaires for data collection and Structural Equation Modeling (SEM) as an analysis technique. The research involved 110 respondents who had visited Ketep Pass at least twice. The study findings show an intention to revisit, and the analysis results show that tourist experience and satisfaction variables significantly influence this variable. Meanwhile, the effect of memorable experiences is not statistically significant. This research proves that efforts to create unforgettable experiences alone cannot guarantee that tourists will return. Managers need to pay attention to other more dominant factors, such as overall satisfaction and the unique characteristics of their destination
Co-Authors Ajeng Pramesti, Diesyana