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Afya Aulia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kemudahan Transaksi dan Layanan Terintegrasi pada Keputusan Penggunaan E-Wallet GoPay : (Survei pada Mahasiswa S1 dan D4 FE UNJ) Julita Julita; Afya Aulia; Ghina Muthmainnah Zain; Kheisya Nabillah Handayani
Pajak dan Manajemen Keuangan Vol. 1 No. 6 (2024): Desember : Pajak dan Manajemen Keuangan
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pajamkeu.v1i5.689

Abstract

This study aims to determine whether transaction ease and integrated services influence the decision to use the GoPay e-wallet. The independent variables in this research are transaction ease (X1) and integrated services (X2), while the dependent variable is the decision to use GoPay (Y). The population of this study consists of undergraduate and diploma students (S1 and D4) from the Faculty of Economics at Universitas Negeri Jakarta. The sampling technique employed was random sampling, with primary data collected through a Likert-scale questionnaire. The data obtained were analyzed using Stata 13 software through classical assumption tests and multiple linear regression analysis. The results indicate that, partially, transaction ease and integrated services do not significantly influence the decision to use GoPay. However, simultaneously, these variables collectively affect the decision to use GoPay.
Co-Authors Ghina Muthmainnah Zain Julita Julita Kheisya Nabillah Handayani