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All Journal Jurnal Ilmu Komunikasi Mamangan Social Science Journal
Rachim, Widya Natassha
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Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Influence Of Pet Influencer @Kiwibritishcat On The Image Of The Metro Jaya Police Human Resources Bureau Khalisa, Nadine Nur; Rachim, Widya Natassha; Kampf, Constance
Jurnal Mamangan Vol 13, No 2 (2024): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v13i2.8863

Abstract

In the rapidly developing world of public relations. The way to spread awareness of a brand is by doing endorsements. Endorsers who were previously actresses, athletes and public figures, have now been found "pet influencers" as supporters. Uniquely, the police institution uses the services of "pet influencer" supporters. The purpose of this study is to see if there is an influence of the use of pet influencer supporters on the police institution. This study was designed as an analytical study related to the hypothesis that connects the correlation and significance between the independent variable (pet influencer) with the dependent variable (image) of the Human Resources Bureau of the Metro Jaya Police regarding the existence of idols in society. To find the answer, some data are needed that need to be tested for significance and validity. Therefore, this work uses validity and reliability tests. To analyze the hypothesis, this study uses simple linear regression analysis Anova, Coefficient, and T Test (Partial Parameter Significance) and Correlation Coefficient Test. This work also uses the Instagram platform as a basis for thinking that is the hypothesis in this work. Based on the simple linear regression test in the Coefficients table, the significance value of Music Video is 0.000 <0.05, so the novelty of this study is that Pet Influencers, which in this study are positioned as independent variables (X), are proven to be valid and reliable in influencing the Image of the Metro Jaya Police Human Resources Bureau, which in this study is positioned as dependent variables (Y).
Pengaruh Konten Instagram @mynewlyfe.id dan Personal Selling terhadap Keputusan Menjadi Nasabah Sharon Astrid Valentina Imanuella Linanto; Rachim, Widya Natassha
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5464

Abstract

Marketing strategy is a series of activities carried out by company to achieve specific marketing objectives. Instagram content is one of the marketing strategies used by Manulife to deliver information to audiences with the aim of influencing them to become customers. In the digital era, where many companies maximize the use of social media, Manulife still used personal selling. Through personal selling, consumers can ask questions and receive information directly, in a detailed and structured manner, while also building closer relationships between sellers and customers. This study aims to determine the influence of Instagram content and personal selling on customer decision-making, using a quantitative approach with 96 respondents, determined using the Rao Purba formula. The results show that Instagram content from @mynewlyfe.id has a significant influence on customer decisions by 38.8%, with a t-value of 3.917 and a significance level of <0.05. Personal selling also significantly affects customer decisions by 36.2%, with a t-value of 3.848 and a significance level of <0.05. Simultaneously, both variables contribute 36.7% to customer decision-making. These findings indicate that Instagram content from @mynewlyfe.id has a moderate influence on customer decisions; personal selling also has a moderate influence; and both, Instagram content and personal selling simultaneously affect customer decisions by 36.7%.
Co-Authors Kampf, Constance Khalisa, Nadine Nur Sharon Astrid Valentina Imanuella Linanto