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Surono, Prasetyo Indra
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Decision Sciences, Operations Research & Management

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ANALYSIS OF THE PERCEPTION OF THE MILLENNIAL GENERATION'S INTEREST IN THE PROCESS OF USING M-BANKING AFTER REBRANDRING Sari, Dessy Handa; Khairiyah, Nurul Musfirah; Surono, Prasetyo Indra; Dharmawan, Ida Bagus
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 10 No 2 (2024): Volume 10 Nomor 2 Tahun 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v10i2.703

Abstract

Human life is greatly influenced by the advancement of information technology. In the midst of a shift in people's lifestyles, banking businesses are turning to services that have a digital basis to increase industry competition and obtain potential target markets. To make transactions easier for customers, internet banking, SMS banking, mobile banking, automatic teller machines, and electronic data capture are some of the services provided. This resulted in an increase in revenue based on costs (Otoritas Jasa Keuangan, 2015) Currently, many banks are rebranding in M-Banking, The purpose of this study is to find out the influence of the convenience, benefits, attitudes and behavioral control of the millennial generation on the decision to use mobile banking services through interest after rebranding. The main data for this study comes from millennial customers who use mobile banking who have rebranded. Smart PLS 3.0 software is used to analyze Partial Least Square (PLS) data
Co-Authors Dessy Handa Sari Ida Bagus Dharmawan, Ida Bagus Khairiyah, Nurul Musfirah