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CULTURE SHOCK PHENOMENON IN NORTH SUMATERA STATE ISLAMIC UNIVERSITY COMMUNICATION SCIENCE STUDENTS Putri Kiara Fitria; Syavira Adisti; Gilang Adjie Prayudha
OPINI: Journal of Communication and Social Science Vol. 1 No. 1 (2024): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/opini.v1i1.301

Abstract

The culture shock phenomenon poses a significant challenge for Communication Science students at the North Sumatra State Islamic University (UINSU) as they navigate a diverse educational environment. This study rigorously examines students' experiences in managing complex cultural differences within the campus setting. Employing a descriptive qualitative approach, we thoroughly investigate the factors influencing culture shock, such as language disparities, social norms, and cultural values. In-depth interviews with Communication Science students from outside North Sumatra yield valuable insights into their adaptation to the new environment. Our research definitively identifies students' diverse emotional, cognitive, and behavioral reactions to culture shock, encompassing stress, anxiety, and a sense of isolation. Students frequently grapple with difficulties in comprehending and communicating different social norms and local customs. However, our findings underscore the resilience of many students who, through peer support and their own adaptive strategies, effectively acclimate to their new environment.
Digital Narrative: A Framing Analysis of the “Stop Judi Ya Guys” Campaign by Mobile Legends Influencers in the Boycott of Online Gambling Gilang Adjie Prayudha; Nursapia Harahap
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 6 (2025): IJHESS JUNE 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i6.1798

Abstract

This article examines the framing strategy in the digital campaign “Stop Judi Ya Guys” conducted by Mobile Legends influencers in response to the spread of online gambling in the digital space of young people. The urgency of this study lies in the massive normalization of online gambling in digital entertainment media and the weak digital literacy of the younger generation, which allows the infiltration of deviant values through gaming and live streaming platforms. This research employs a qualitative method with a virtual ethnographic approach to explore the construction of narratives and public responses to the campaign. Data collection techniques include observing digital content on YouTube, conducting in-depth interviews with influencers, their followers, and digital communication experts. Data analysis uses the Miles, Huberman, and Saldana model, which includes data reduction, data presentation, and verification. Data validity was tested through source triangulation and expert triangulation to ensure consistency between the campaign narrative and the digital actions that occurred. The results of the study indicate that the representation of online gambling occurs subtly through symbols, game features, and digital forums, forming a normalization process that is difficult to recognize. Conversely, the digital campaign by influencers uses an organic, contextual, and participatory approach to build a moral counter-narrative. The discussion emphasizes the importance of framing and innovation diffusion as social intervention strategies within digital communities. In conclusion, the strength of digital campaigns lies in integrating values into the daily digital lives of audiences through familiar, emotional, and participatory communication styles.
Strategi Mahasiswa UINSU Dalam Menanggapi Penyebaran Berita Hoaks Pada Media Sosial Tiktok Nursistani Siallagan; M Bintang Chadavi M; Nazwa Ramadhani; Radhita Aulia Ramadhana; Gilang Adjie Prayudha; Nursapia Harahap
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i3.2079

Abstract

This study aims to understand the strategies of students at UIN Sumatera Utara (UINSU) in responding to the spread of hoax news on TikTok social media. A qualitative approach with a phenomenological design was used in this study. Data were collected through in-depth interviews with 10 UINSU students. The results showed that UINSU students have shown a high awareness of the dangers of hoaxes on TikTok. They have developed diverse and effective strategies in responding to the spread of hoax news, such as verifying information, comparing information from various sources, and refraining from spreading information that is not yet clear. UINSU students also show a critical and proactive attitude in dealing with hoaxes, such as tracing news sources, identifying uploaders, reading netizen comments, and reporting hoax content to the TikTok platform.