Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal International Journal of Humanities Education and Social Sciences OPINI: Journal of Communication and Social Science
Gilang Adjie Prayudha
Unknown Affiliation
Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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CULTURE SHOCK PHENOMENON IN NORTH SUMATERA STATE ISLAMIC UNIVERSITY COMMUNICATION SCIENCE STUDENTS Putri Kiara Fitria; Syavira Adisti; Gilang Adjie Prayudha
OPINI: Journal of Communication and Social Science Vol. 1 No. 1 (2024): March
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/opini.v1i1.301

Abstract

The culture shock phenomenon poses a significant challenge for Communication Science students at the North Sumatra State Islamic University (UINSU) as they navigate a diverse educational environment. This study rigorously examines students' experiences in managing complex cultural differences within the campus setting. Employing a descriptive qualitative approach, we thoroughly investigate the factors influencing culture shock, such as language disparities, social norms, and cultural values. In-depth interviews with Communication Science students from outside North Sumatra yield valuable insights into their adaptation to the new environment. Our research definitively identifies students' diverse emotional, cognitive, and behavioral reactions to culture shock, encompassing stress, anxiety, and a sense of isolation. Students frequently grapple with difficulties in comprehending and communicating different social norms and local customs. However, our findings underscore the resilience of many students who, through peer support and their own adaptive strategies, effectively acclimate to their new environment.
Digital Narrative: A Framing Analysis of the “Stop Judi Ya Guys” Campaign by Mobile Legends Influencers in the Boycott of Online Gambling Gilang Adjie Prayudha; Nursapia Harahap
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 6 (2025): IJHESS JUNE 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i6.1798

Abstract

This article examines the framing strategy in the digital campaign “Stop Judi Ya Guys” conducted by Mobile Legends influencers in response to the spread of online gambling in the digital space of young people. The urgency of this study lies in the massive normalization of online gambling in digital entertainment media and the weak digital literacy of the younger generation, which allows the infiltration of deviant values through gaming and live streaming platforms. This research employs a qualitative method with a virtual ethnographic approach to explore the construction of narratives and public responses to the campaign. Data collection techniques include observing digital content on YouTube, conducting in-depth interviews with influencers, their followers, and digital communication experts. Data analysis uses the Miles, Huberman, and Saldana model, which includes data reduction, data presentation, and verification. Data validity was tested through source triangulation and expert triangulation to ensure consistency between the campaign narrative and the digital actions that occurred. The results of the study indicate that the representation of online gambling occurs subtly through symbols, game features, and digital forums, forming a normalization process that is difficult to recognize. Conversely, the digital campaign by influencers uses an organic, contextual, and participatory approach to build a moral counter-narrative. The discussion emphasizes the importance of framing and innovation diffusion as social intervention strategies within digital communities. In conclusion, the strength of digital campaigns lies in integrating values into the daily digital lives of audiences through familiar, emotional, and participatory communication styles.
Co-Authors Nursapia Harahap Putri Kiara Fitria Syavira Adisti