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All Journal SULTANIST: Jurnal Manajemen dan Keuangan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Gustianda, Putra Rizky
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Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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STRATEGY ANALYSIS OF THE ZAKAT DISTRIBUTION SYSTEM IN BAZNAS LANGKAT DISTRICT USING THE SWOT QSPM MODEL Gustianda, Putra Rizky; Rahma, Tri Inda Fadila; Tanjung, Ahmad Muhaisin B. Syarbaini
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 12 No. 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v12i1.609

Abstract

BAZNAS Langkat Regency distributes zakat to facilitate and expedite the distribution of zakat funds from muzakki to mustahik so that it is right on target and in accordance with the needs of mustahik, so the aim of the research is to develop a strategy for the zakat distribution system so that it can help distribute zakat funds better at BAZNAS Langkat Regency . This research uses a descriptive qualitative approach with the SWOT matrix and Quantitative Strategic Planning Matrix (QSPM), for SWOT respondents namely Amil zakat, Muzakki, Mustahik, and Langkat Regency Community, while for QSPM respondents namely Distribution Experts, HR Experts, and Experts in the field Finance. Based on the research results, alternative strategies obtained are creating a team to evaluate and supervise the empowerment of zakat distribution, increasing socialization and regional reach to increase fund collection, collaborating with local government to increase distribution reach, increasing the use of technology by utilizing social media and personalizing, maintaining image and quality of Baznas, creating a new program, namely productive distribution of zakat, improving the quality of human resources with training programs, creating a public complaint box, improving service quality to increase networks and relationships and holding weekly meetings for evaluation. Results The recommended strategy from this analysis is to create a team to evaluate and supervise the empowerment of zakat distribution at BAZNAS Langkat Regency with a Total Attractive Score of 15,358.
Penerapan Strategi Marketing MIX Manisan Asam Gelugur dalam Upaya Peningkatan Target Pendapatan Desa Dogang Ramadhani, Novitri; Nandani, Diajeng Regita; Hidayana, Nughrainy; Hendrawan, Yuda; Gustianda, Putra Rizky; Agustina, Reni
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.918

Abstract

This research was conducted with the aim of knowing about the marketing mix in an effort to increase revenue targets in the business of selling tamarind in the village of Dogang. This study uses a qualitative method with a type of method describing through previous research that is descriptive and objective in order to obtain a complete picture of something being studied. Marketing mix (marketing mix) is a combination or mixture of the entire marketing system where the variables that can be returned by the company to influence the reactions of potential customers. The main core of widely known marketing activities is the marketing mix, which includes the 4Ps (Product, Price, Place, Promotion). The four variables are a combination that has the same role and is a unit to support the company's success. Therefore product, price, place and promotion can be used by the company concerned to develop the company's basic strategy which can be used as a reference for the preparation of an effective marketing strategy. Keywords: Marketing mix strategy, Asam gelugur and revenue target
Penerapan Strategi Marketing MIX Manisan Asam Gelugur dalam Upaya Peningkatan Target Pendapatan Desa Dogang Ramadhani, Novitri; Nandani, Diajeng Regita; Hidayana, Nughrainy; Hendrawan, Yuda; Gustianda, Putra Rizky; Agustina, Reni
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.918

Abstract

This research was conducted with the aim of knowing about the marketing mix in an effort to increase revenue targets in the business of selling tamarind in the village of Dogang. This study uses a qualitative method with a type of method describing through previous research that is descriptive and objective in order to obtain a complete picture of something being studied. Marketing mix (marketing mix) is a combination or mixture of the entire marketing system where the variables that can be returned by the company to influence the reactions of potential customers. The main core of widely known marketing activities is the marketing mix, which includes the 4Ps (Product, Price, Place, Promotion). The four variables are a combination that has the same role and is a unit to support the company's success. Therefore product, price, place and promotion can be used by the company concerned to develop the company's basic strategy which can be used as a reference for the preparation of an effective marketing strategy. Keywords: Marketing mix strategy, Asam gelugur and revenue target
Co-Authors AGUSTINA, RENI Hendrawan, Yuda Hidayana, Nughrainy Nandani, Diajeng Regita Rahma, Tri Inda Fadila Ramadhani, Novitri Tanjung, Ahmad Muhaisin B. Syarbaini