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All Journal EKONOMI BISNIS International Journal of Business, Law, and Education
Alunis, Kalyca Shafhah Suci
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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The Role of Trust as a Mediator in Enhancing Purchase Decisions for iPhone Prastowo, Sugeng Lubar; Sobirov, Bobur; Alunis, Kalyca Shafhah Suci; Az-Zahra, Aulia Miftah; Syahira, Aurisa
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.944

Abstract

This study aims to examine the influence of brand image, product quality, and lifestyle on iPhone purchase decisions in Tangerang, with trust as a mediating variable. The study is motivated by the significant increase in iPhone usage in Indonesia, despite a decline in sales observed in 2023. The sample consists of 180 iPhone users selected through non-probability sampling. Data were collected using Likert-scale questionnaires and analyzed using the SEM approach with SmartPLS 3.0. The results show that brand image, lifestyle, and trust significantly influence purchase decisions, while product quality requires trust mediation to impact purchase decisions. These findings emphasize the importance of integrating trust into marketing strategies to enhance purchase decisions.
ETIKET BIRU DAN SERTIFIKASI HALAL: STRATEGI KEBERLANJUTAN BISNIS KOSMETIK DI INDONESIA alunis, Kalyca shafhah suci
EKONOMI BISNIS Vol. 30 No. 2 (2024): EKONOMI BISNIS
Publisher : Universitas Islam Syekh-Yusuf

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/jeb.v30i2.6282

Abstract

Penelitian ini mengkaji tantangan dalam industri kosmetik Indonesia, termasuk penyalahgunaan etiket biru, peredaran produk ilegal, dan penggunaan bahan kimia berbahaya yang mengancam kesehatan konsumen dan integritas pasar. Dengan populasi mayoritas Muslim, sertifikasi halal menjadi faktor penting dalam memastikan keamanan dan kualitas produk sekaligus meningkatkan daya saing di pasar domestik dan internasional. Penelitian ini menggunakan metode kualitatif berbasis tinjauan literatur untuk menganalisis regulasi, efektivitas pengawasan BPOM, serta strategi bisnis yang relevan. Hasil penelitian menunjukkan bahwa meskipun upaya BPOM seperti penutupan pabrik ilegal dan penyitaan produk memberikan dampak positif, lemahnya pengawasan di e-commerce menjadi tantangan utama. Adopsi teknologi blockchain dan pelabelan inovatif seperti QR Code dinilai mampu meningkatkan transparansi dan akuntabilitas rantai pasok. Selain itu, sertifikasi halal memberikan keunggulan kompetitif tetapi menghadapi hambatan biaya dan proses yang rumit, khususnya bagi UMKM. Penelitian ini merekomendasikan penguatan pengawasan berbasis teknologi, subsidi sertifikasi halal, dan edukasi konsumen tentang risiko produk ilegal. Strategi ini diharapkan dapat mendorong keberlanjutan industri kosmetik Indonesia di pasar global.
Co-Authors Az-Zahra, Aulia Miftah Sobirov, Bobur Sugeng Lubar Prastowo Syahira, Aurisa