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All Journal JURNAL SISTEM INFORMASI BISNIS International Journal of Social Science and Business
Romli, Zainur
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Computer Science & IT Economics, Econometrics & Finance Social Sciences

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The Market Formation of Value and Preferences: An Empirical Study of Electronic Word-of-Mouth in the Indonesia E-Commerce for Cosmetic Product Romli, Zainur
International Journal of Social Science and Business Vol. 8 No. 2 (2024): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v8i2.75830

Abstract

This study aims to investigate the influence and impact of Electronic Word-of-Mouth (E-WOM) on the formation of product value and consumer purchase preferences in the cosmetic market context, referring to signal quality. The analysis was conducted within the dynamic digital market context, where product value is formed exogenously and is filled with uncertainty. This condition underscores the importance of reputation management and online consumer interaction for cosmetic companies in optimizing their products in the ever-evolving digital market arena. Unlike previous studies that explored product value formation conventionally, this research explores market interactions directly within the digital marketplace. This study employs a digital research method utilizing web scraping techniques with Python algorithms. The results reveal that the product value formed from E-WOM on the Bukalapak online marketplace for Kahf Face Wash products predominantly responds to signal quality from functional aspects. Additionally, E-WOM extends into the domain of social value. The analysis highlights that consumers evaluate this product comprehensively as an essential skincare necessity and as part of the entire market activation system, from packaging to seller service.
Assessing Public Reaction to Artificial Intelligence in Promoting Green Tourism and Infrastructure Initiatives in Indonesia's New Capital Nusantara Fahlevi, Mochammad; Romli, Zainur; Asetya, Dimvy Rusefani; Dandi, Mochamad
Jurnal Sistem Informasi Bisnis Vol 15, No 2 (2025): Volume 15 Number 2 Year 2025
Publisher : Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/vol15iss2pp179-184

Abstract

This study aims to answer these questions by examining the effectiveness of green tourism marketing strategies by the Indonesian government, utilizing social media platforms Instagram and X (formerly Twitter), and learning how the public perceives its initiative. We collected comments on government posts promoting green infrastructure and tourism and analyzed them using a mixed-method approach. Sentiments were divided into three categories: positive, neutral, and negative, using Natural Language Processing (NLP) techniques. The results reveal a general negative reception of AI-authored advertising messages, amounting to 64.18% disapproving comments for Instagram and 81.93% for X, both expressing suspicion toward the overuse of AI and lack of authenticity calling into question transparency as well as genuine intentions behind sustainability goals. While a few responders gave positive reviews, the fact that so many responses were bordering or fully negative indicates that there needs to be clearer and more genuine communication strategies. Our research helps illuminate how the public perceives aspects of green tourism marketing, thus underscoring the significance of authenticity in promotional practices designed for sustainable development.
Co-Authors Asetya, Dimvy Rusefani Dandi, Mochamad Fahlevi, Mochammad