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All Journal Jurnal Badati
Rahmalia Andarini
Ilmu Komunikasi, Universitas Gunadarma
Social Sciences Other

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PENGARUH TERPAAN PADA AKUN INSTAGRAM @INDOZONE.ID TERHADAP KEBUTUHAN INFORMASI FOLLOWERS Rahmalia Andarini; Nuriyati Samatan
JURNAL BADATI Vol 6, No 2 (2024)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38012/jb.v6i2.1348

Abstract

This study aims to determine whether there is an influence of exposure to the @indozone.id Instagram account on followers' information needs. This research method uses a survey method - quantitative. Data collection techniques using a questionnaire. The theoretical approach used is the Uses and Gratification theory. The population of this study is 4.6 million people who follow the Instagram account @indozone.id where the sample is taken using the Slovin formula so that a total of 100 respondents are obtained using the Purposive Sampling technique. The results of the study show that there is an influence between exposure to the @indozone.id Instagram account and followers' information needs. Based on the results of the study, it was found that Frequency, Duration and Intensity each had an influence on information needs consisting of the current needs approach, the daily needs approach, the exhaustive needs approach, the pursuit needs approach. Data obtained and analyzed using SPSS 25.0. The results of the study show that there is a positive and significant effect of being exposed to the Instagram account @indozone.id on the information needs of followers. 
Co-Authors Nuriyati Samatan