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All Journal Jurnal Komunikasi Massa
Alessandra Maria Daniartha
Universitas Sebelas Maret
Arts Humanities Social Sciences

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Strategi Personal Branding Make Up Artist (MUA) Peduli Lingkungan Melalui Media Sosial Alessandra Maria Daniartha; Eka Nada Shofa Alkhajar
Jurnal Komunikasi Massa Vol 17, No 1 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 1 Juni 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i1.90287

Abstract

Personal brand is the perception of everything how others or oneself accept someone. One of the media that is currently widely used to sell personal brands is social media, and Indonesian people are known as active users of social media. Every makeup artist must have his own strategy to form an image that will become his trademark. Sarah Erial is one makeup artist who uses Instagram to form personal branding. The interesting thing about Sarah Erial is branding herself as a makeup artist who cares about the environment. This phenomenon is interesting because research on this topic is still rarely found
Co-Authors Eka Nada Shofa Alkhajar