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All Journal Jurnal Ilmu Manajemen (JIM) JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Jurnal Oportunitas : Ekonomi Pembangunan Jurnal Pengabdian Masyarakat dan Riset Pendidikan JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara
Muhlisin Muhlisin
Universitas KH. Bahaudin Mudhary Madura
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Membangun Brand Image Melalui Penggunaan Augmented Reality: Meningkatkan Purchase Intention dengan Teknologi Canggih Muhlisin; Wicaksana, Roziyan Adi
Jurnal Ilmu Manajemen Vol. 13 No. 1 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v13n1.p64-78

Abstract

This research aims to optimise the role of Augmented Reality (AR) by investigating how interactivity and vividness influence brand image and consumer purchase intention. Adopting a quantitative approach, data were gathered through an online questionnaire distributed to 130 respondents selected via purposive sampling, based on age classifications aligned with digital consumption trends from Katadata.id. The constructs were measured using a 5-point Likert scale and analysed using Partial Least Squares-Structural Equation Modelling (PLS-SEM) with SmartPLS software, which is well-suited for evaluating complex relationships in small to medium-sized samples. The findings indicate that vividness significantly influences purchase intention and positively affects brand image. Additionally, purchase intention is found to have a strong impact on brand image. The novelty of this study lies in its application of AR technology to explore its perceptual impact on branding, highlighting the pivotal role of visual interactivity. These insights underscore the importance of incorporating vivid and interactive AR features in digital marketing strategies. The research contributes to the growing literature on immersive technologies in consumer behaviour and offers practical implications for e-commerce firms aiming to enhance brand perception and drive conversions in a competitive digital marketplace.
STRATEGI PENANGGULANGAN KEMISKINAN DI MADURA: ANALISIS REGRESI DATA PANEL Zulkarnain, Rahmat; Muhlisin, Muhlisin; Hidayat, Nurul; Awan, Edi
Jurnal Oportunitas : Ekonomi Pembangunan Vol. 4 No. 2 (2025): Oportunitas, September 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/oportunitas.v4i2.2501

Abstract

This research aims to evaluate the influence of gross regional domestic product, economic growth, and human development index on poverty levels in four Madura districts: Bangkalan, Sampang, Pamekasan, and Sumenep. We analyze secondary data, including annual data from 2014-2023, using the panel data regression method. The research results show that gross regional domestic product has a significant positive influence on poverty levels, indicating that increasing economic activity can increase poverty due to potential inequality in economic distribution. Conversely, research demonstrates a significant negative impact of economic growth and the human development index on poverty levels. This means that increasing economic growth and human development can effectively reduce the level of poverty in Madura. The policy implications necessitate the implementation of more inclusive strategies to promote equitable distribution of economic benefits throughout the region and underscore the significance of investing in human development to enhance the quality of life and economic prospects of Madurese individuals.
Efek Moderasi Pendidikan pada Pengaruh Pendapatan dan Konsumsi terhadap Pertumbuhan Ekonomi di Wilayah Gerbangkertosusila Muhlisin, Muhlisin; Sakti, Norida Canda
JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Vol. 8 No. 1 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpeka.v8n1.p17-36

Abstract

This study examines the effect of income on the economy and the effect of consumption on economic growth both directly and after being moderated by education in the Gerbangkertosusila region from 2010 to 2019. The purpose of this research is to identify the determinants of economic growth using direct and indirect effects. The tests were carried out through two models and data analysis techniques using moderation regression analysis with the help of SPSS applications v 3.5. The results showed that the two models of direct influence of income and consumption had a positive and significant effect on economic growth, while those that were moderated by education had a positive interaction value or strengthened significantly to the income variable and the consumption variable with economic growth. As a moderating variable in this study, of course, education has a very big role in increasing the growth and development of the region. Further, the result of this study can be a public study of the government so that it always pays attention to and improves the quality of regional education.
PELATIHAN SERTIFIKASI HALAL DALAM MENINGKATKAN IMPULSIF BUYING PADA UMKM DI KECAMATAN KOTA SUMENEP Muhlisin; Wicaksana, Roziyan Adi
JP2N : Jurnal Pengembangan Dan Pengabdian Nusantara Vol. 1 No. 2 (2024): JP2N: Januari - April 2024
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/k1te5j57

Abstract

Tidak banyak yang diketahui oleh pelaku UMKM tentang cara mengajukan sertifikasi halal, sehingga sulit untuk menerapkan jaminan produk halal di Indonesia. Pelatihan sertifikasi halal adalah fokus dari program PKM ini, yang bertujuan untuk menyelesaikan masalah mitra. Pelatihan sertifikasi halal menunjukkan pentingnya sertifikasi halal bagi konsumen. Logo halal pada kemasan menunjukkan bahwa jajanan ini tidak mengandung bahan yang tidak halal sehingga aman untuk dikonsumsi. Logo halal pada kemasan jajanan khususnya di Kota Sumenep dapat mempengaruhi pembelian impulsif konsumen. Target luaran dari program PKM ini adalah untuk mengedukasi mitra bahwa pentingnya logo halal harus ada di kemasan jajanan khas Sumenep.  Kata Kunci:  Pelatihan Sertifikasi Halal, Meningkatkan Impulsif Buying, UMKM Kota Sumenep
Pengembangan Pesantrenpreneur untuk Mewujudkan Kemandirian Ekonomi di Pondok Pesantren Yanbu’ul Hikmah Bangkalan, Madura : Pengabdian Kamalia, Putri Ulfa; Kurniawan, Riza Yonisa; Muhlisin, Muhlisin; Hidayatullah, Rachmad Syarifudin; Jayanti, Putri Rahmania; Hidayati, Riska Dwi; Raphaela, Riza Celomita; Risdianti, Ananda Tika
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3583

Abstract

Program Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan kemandirian ekonomi dan kapasitas kewirausahaan para asatidz, asatidzah serta santri di Pondok Pesantren Yanbu’ul Hikmah Bangkalan, Madura melalui pengembangan model Pesantrenpreneur berbasis potensi lokal yang sejalan dengan program One Pesantren One Product (OPOP) Jawa Timur. Kegiatan ini dilatarbelakangi oleh rendahnya kesejahteraan ekonomi tenaga pengajar yang rata-rata memiliki pendapatan di bawah UMK Bangkalan serta belum optimalnya penerapan nilai-nilai kewirausahaan di lingkungan pesantren. Metode pelaksanaan dilakukan secara partisipatif melalui lima tahapan, yaitu koordinasi dengan mitra, penyusunan materi pelatihan, pelatihan kewirausahaan berbasis konsep OPOP dan Business Model Canvas (BMC), pelatihan lanjutan berupa presentasi rencana usaha serta implementasi produksi dan pemasaran produk unggulan pesantren. Sebanyak 50 peserta yang terdiri atas asatidz, asatidzah dan santri berpartisipasi aktif dalam kegiatan ini. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman konsep kewirausahaan, manajemen usaha, serta keterampilan pemasaran digital. Produk olahan ubi ungu “Lumbilicious” yang dikembangkan mitra menjadi wujud nyata implementasi program OPOP dan telah mulai dipasarkan dengan respon positif dari masyarakat. Secara keseluruhan, program ini berhasil membentuk unit usaha pesantren yang berkelanjutan sebagai model pemberdayaan ekonomi pesantren yang inovatif, mandiri dan berkontribusi terhadap pencapaian Sustainable Development Goals (SDGs).
Co-Authors Awan, Edi Hidayati, Riska Dwi Hidayatullah, Rachmad Syarifudin Jayanti, Putri Rahmania NORIDA CANDA SAKTI Nurul Hidayat Putri Ulfa Kamalia Raphaela, Riza Celomita Risdianti, Ananda Tika RIZA YONISA KURNIAWAN Roziyan Adi Wicaksana Zulkarnain, Rahmat