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All Journal Jurnal Ilmu Manajemen (JIM) JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Jurnal Oportunitas : Ekonomi Pembangunan Majapahit Journal of Islamic Finance dan Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara International Journal of Economics, Science, and Education (IJESE) Journal of Economic Education and Entrepreneurship Studies
Muhlisin Muhlisin
Universitas KH. Bahaudin Mudhary Madura
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Membangun Brand Image Melalui Penggunaan Augmented Reality: Meningkatkan Purchase Intention dengan Teknologi Canggih Muhlisin; Wicaksana, Roziyan Adi
Jurnal Ilmu Manajemen Vol. 13 No. 1 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v13n1.p64-78

Abstract

This research aims to optimise the role of Augmented Reality (AR) by investigating how interactivity and vividness influence brand image and consumer purchase intention. Adopting a quantitative approach, data were gathered through an online questionnaire distributed to 130 respondents selected via purposive sampling, based on age classifications aligned with digital consumption trends from Katadata.id. The constructs were measured using a 5-point Likert scale and analysed using Partial Least Squares-Structural Equation Modelling (PLS-SEM) with SmartPLS software, which is well-suited for evaluating complex relationships in small to medium-sized samples. The findings indicate that vividness significantly influences purchase intention and positively affects brand image. Additionally, purchase intention is found to have a strong impact on brand image. The novelty of this study lies in its application of AR technology to explore its perceptual impact on branding, highlighting the pivotal role of visual interactivity. These insights underscore the importance of incorporating vivid and interactive AR features in digital marketing strategies. The research contributes to the growing literature on immersive technologies in consumer behaviour and offers practical implications for e-commerce firms aiming to enhance brand perception and drive conversions in a competitive digital marketplace.
STRATEGI PENANGGULANGAN KEMISKINAN DI MADURA: ANALISIS REGRESI DATA PANEL Zulkarnain, Rahmat; Muhlisin, Muhlisin; Hidayat, Nurul; Awan, Edi
Jurnal Oportunitas : Ekonomi Pembangunan Vol. 4 No. 2 (2025): Oportunitas, September 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/oportunitas.v4i2.2501

Abstract

This research aims to evaluate the influence of gross regional domestic product, economic growth, and human development index on poverty levels in four Madura districts: Bangkalan, Sampang, Pamekasan, and Sumenep. We analyze secondary data, including annual data from 2014-2023, using the panel data regression method. The research results show that gross regional domestic product has a significant positive influence on poverty levels, indicating that increasing economic activity can increase poverty due to potential inequality in economic distribution. Conversely, research demonstrates a significant negative impact of economic growth and the human development index on poverty levels. This means that increasing economic growth and human development can effectively reduce the level of poverty in Madura. The policy implications necessitate the implementation of more inclusive strategies to promote equitable distribution of economic benefits throughout the region and underscore the significance of investing in human development to enhance the quality of life and economic prospects of Madurese individuals.
Efek Moderasi Pendidikan pada Pengaruh Pendapatan dan Konsumsi terhadap Pertumbuhan Ekonomi di Wilayah Gerbangkertosusila Muhlisin, Muhlisin; Sakti, Norida Canda
JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Vol. 8 No. 1 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpeka.v8n1.p17-36

Abstract

This study examines the effect of income on the economy and the effect of consumption on economic growth both directly and after being moderated by education in the Gerbangkertosusila region from 2010 to 2019. The purpose of this research is to identify the determinants of economic growth using direct and indirect effects. The tests were carried out through two models and data analysis techniques using moderation regression analysis with the help of SPSS applications v 3.5. The results showed that the two models of direct influence of income and consumption had a positive and significant effect on economic growth, while those that were moderated by education had a positive interaction value or strengthened significantly to the income variable and the consumption variable with economic growth. As a moderating variable in this study, of course, education has a very big role in increasing the growth and development of the region. Further, the result of this study can be a public study of the government so that it always pays attention to and improves the quality of regional education.
PELATIHAN SERTIFIKASI HALAL DALAM MENINGKATKAN IMPULSIF BUYING PADA UMKM DI KECAMATAN KOTA SUMENEP Muhlisin; Wicaksana, Roziyan Adi
JP2N : Jurnal Pengembangan Dan Pengabdian Nusantara Vol. 1 No. 2 (2024): JP2N: Januari - April 2024
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/k1te5j57

Abstract

Tidak banyak yang diketahui oleh pelaku UMKM tentang cara mengajukan sertifikasi halal, sehingga sulit untuk menerapkan jaminan produk halal di Indonesia. Pelatihan sertifikasi halal adalah fokus dari program PKM ini, yang bertujuan untuk menyelesaikan masalah mitra. Pelatihan sertifikasi halal menunjukkan pentingnya sertifikasi halal bagi konsumen. Logo halal pada kemasan menunjukkan bahwa jajanan ini tidak mengandung bahan yang tidak halal sehingga aman untuk dikonsumsi. Logo halal pada kemasan jajanan khususnya di Kota Sumenep dapat mempengaruhi pembelian impulsif konsumen. Target luaran dari program PKM ini adalah untuk mengedukasi mitra bahwa pentingnya logo halal harus ada di kemasan jajanan khas Sumenep.  Kata Kunci:  Pelatihan Sertifikasi Halal, Meningkatkan Impulsif Buying, UMKM Kota Sumenep
Pengembangan Pesantrenpreneur untuk Mewujudkan Kemandirian Ekonomi di Pondok Pesantren Yanbu’ul Hikmah Bangkalan, Madura : Pengabdian Kamalia, Putri Ulfa; Kurniawan, Riza Yonisa; Muhlisin, Muhlisin; Hidayatullah, Rachmad Syarifudin; Jayanti, Putri Rahmania; Hidayati, Riska Dwi; Raphaela, Riza Celomita; Risdianti, Ananda Tika
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3583

Abstract

Program Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan kemandirian ekonomi dan kapasitas kewirausahaan para asatidz, asatidzah serta santri di Pondok Pesantren Yanbu’ul Hikmah Bangkalan, Madura melalui pengembangan model Pesantrenpreneur berbasis potensi lokal yang sejalan dengan program One Pesantren One Product (OPOP) Jawa Timur. Kegiatan ini dilatarbelakangi oleh rendahnya kesejahteraan ekonomi tenaga pengajar yang rata-rata memiliki pendapatan di bawah UMK Bangkalan serta belum optimalnya penerapan nilai-nilai kewirausahaan di lingkungan pesantren. Metode pelaksanaan dilakukan secara partisipatif melalui lima tahapan, yaitu koordinasi dengan mitra, penyusunan materi pelatihan, pelatihan kewirausahaan berbasis konsep OPOP dan Business Model Canvas (BMC), pelatihan lanjutan berupa presentasi rencana usaha serta implementasi produksi dan pemasaran produk unggulan pesantren. Sebanyak 50 peserta yang terdiri atas asatidz, asatidzah dan santri berpartisipasi aktif dalam kegiatan ini. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman konsep kewirausahaan, manajemen usaha, serta keterampilan pemasaran digital. Produk olahan ubi ungu “Lumbilicious” yang dikembangkan mitra menjadi wujud nyata implementasi program OPOP dan telah mulai dipasarkan dengan respon positif dari masyarakat. Secara keseluruhan, program ini berhasil membentuk unit usaha pesantren yang berkelanjutan sebagai model pemberdayaan ekonomi pesantren yang inovatif, mandiri dan berkontribusi terhadap pencapaian Sustainable Development Goals (SDGs).
BRANDING BASED ON DIGITAL MARKETING FOR SURABAYA STUDENTS: HIGH PURCHASE DECISION? Devangga Putra Adhitya Pratama; Muhlisin
International Journal of Economics, Science, and Education Vol. 1 No. 1 (2024): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The trend of the last few years shows a significant amount and uses it mostly for social media, especially for students. The gap between the limited purchasing power due to the lack of individual income makes students not have enough purchasing power to make transactions. On the other hand, students easily have a desire because of digital marketing on their social media. Based on this background, this research was conducted to analyze the effect of digital marketing-based branding on purchasing decisions in the marketplace. This is done to get an idea of how much the impact of product branding using digital marketing can change a person's purchasing decision. The method that researchers use is the descriptive causality quantitative method with data collection using an online form. To determine the sample, the author uses probability sampling with a Purposive Sampling approach. The respondents were 90 people who met the previously established answer criteria. The analysis techniques used are data quality test, the classical assumption test, and multiple linear regression. Based on this research, it shows that product branding and social media variables partially do not have a positive and significant effect on purchasing decisions. The magnitude of the influence of product branding and social media tiktok on purchasing decisions is 11.2%. Then the remaining 88.8% is influenced by other variables not examined in this study.
EMPLOYEE PERFORMANCE TRANSFORMATION THROUGH COMPETENCE AND WORK ENVIRONMENT: THE MEDIATING ROLE OF WORK COMMITMENT AMONG SUMENEP REGENCY DPRD EMPLOYEES Hertin Khalifatun Nisa Arifah; Muhlisin; Nurul Hidayat; Jannatul Firdaus; Hanifah Fauziyah; Syamsul Rizal; As'adi Khas
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.805

Abstract

This study aims to examine the effect of competence and work environment on employee performance with work commitment as a mediating variable at the Secretariat of the Regional House of Representatives (DPRD) of Sumenep Regency. The research employs a quantitative approach using Structural Equation Modeling (SEM) and SmartPLS analysis based on questionnaire data collected from employees. The findings indicate that competence does not significantly affect employee performance, while the work environment has a positive and significant effect. Work commitment also influences performance, but the negative relationship suggests that some employees work out of obligation rather than emotional attachment to the organization. Furthermore, competence and work environment affect work commitment, which acts as a mediating variable. The study concludes that improving employee performance requires not only strengthening technical competence but also fostering a supportive work environment and affective commitment. Therefore, the Secretariat of DPRD Sumenep is recommended to develop a more open work system, provide performance-based recognition, and create a comfortable and collaborative work environment.
Model Pendampingan Legalitas Berjenjang dalam Penguatan NIB, PIRT/SPP-IRT, dan Sertifikasi Halal Self Declare UMKM Kabupaten Sumenep: Pengabdian Khairil Anwar; Hairul Rahman; Fausi Arifin; Dedy Ahmadi; Ainorrofiqie; Andriansyah; Muhlisin
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.6199

Abstract

Legalitas usaha, legalitas produk pangan, dan sertifikasi halal merupakan kebutuhan penting bagi UMKM agar mampu meningkatkan daya saing dan kepercayaan konsumen. Kegiatan pengabdian ini bertujuan mengoptimalkan legalitas dan sertifikasi halal UMKM di Kabupaten Sumenep melalui model pendampingan legalitas berjenjang berbasis gap legalitas. Kegiatan menggunakan pendekatan partisipatif melalui lima tahap, yaitu pemetaan gap legalitas, pendampingan NIB, pendampingan PIRT/SPP-IRT, penguatan kelembagaan internal, dan pendampingan sertifikasi halal self declare. Sasaran kegiatan adalah 211 UMKM. Hasil pendataan menunjukkan 56 UMKM atau 26,5% memiliki NIB, 16 UMKM atau 7,6% memiliki PIRT, dan 36 UMKM atau 17,1% mengajukan sertifikasi halal. Setelah pendampingan, 41 UMKM memulai pengajuan NIB, 12 UMKM baru memperoleh PIRT, dan 28 dari 36 pengaju memperoleh sertifikat halal. Pengolahan data menunjukkan gap terbesar berada pada PIRT/SPP-IRT sebesar 92,4%, sedangkan keberhasilan sertifikasi halal mencapai 77,8%. Kebaruan kegiatan ini terletak pada model pendampingan legalitas berjenjang yang memadukan legalitas usaha, legalitas produk pangan, kelembagaan internal, dan sertifikasi halal dalam satu alur pemberdayaan..
Why Does Poverty Persist in Madura, Indonesia? Evidence from Human Development and Educational Empowerment Perspectives Kamalia Putri Ulfa; Wardoyo Dewie Tri Wijayati; Aji Tony Seno; Arifin Syamsul; Muhlisin Muhlisin
Journal of Economic Education and Entrepreneurship Studies Vol. 7 No. 3 (2026)
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v7i3.215

Abstract

Why does poverty remain persistently high in Madura, Indonesia, despite ongoing improvements in socio-economic development and educational access? This study investigates the determinants of poverty from human development and educational empowerment perspectives by examining the roles of the Human Development Index (HDI), unemployment, household consumption, and regional income. The findings reveal that improvements in human development significantly reduce poverty, highlighting the importance of educational attainment, health conditions, and human capability enhancement in promoting welfare. Household consumption also exhibits a significant relationship with poverty, suggesting that household welfare and purchasing capacity remain important determinants of poverty outcomes. In contrast, unemployment and regional income do not have statistically significant effects on poverty, indicating that labor market status and aggregate economic growth alone are insufficient to explain poverty persistence in Madura. These findings suggest that poverty reduction depends not only on economic expansion but also on the capacity of individuals and communities to convert available opportunities into sustainable welfare improvements. The study contributes to the literature on poverty, human development, and educational empowerment by demonstrating the central role of human capability formation in addressing persistent poverty. The findings further highlight the importance of strengthening educational empowerment, human capital development, and community capability as key policy priorities for achieving inclusive and sustainable poverty reduction in peripheral regions.
Co-Authors Ahmadi, Dedy Ainorrofiqie Aji Tony Seno Andriansyah Arifin Syamsul Arifin, Fausi As'adi Khas Awan, Edi Devangga Putra Adhitya Pratama Hairul Rahman Hanifah Fauziyah Hertin Khalifatun Nisa Arifah Hidayati, Riska Dwi Hidayatullah, Rachmad Syarifudin Jannatul Firdaus Jayanti, Putri Rahmania Kamalia Putri Ulfa Khairil Anwar NORIDA CANDA SAKTI Nurul Hidayat Nurul Hidayat Putri Ulfa Kamalia Raphaela, Riza Celomita Risdianti, Ananda Tika RIZA YONISA KURNIAWAN Roziyan Adi Wicaksana Syamsul Rizal Wardoyo Dewie Tri Wijayati Zulkarnain, Rahmat