Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Manajemen (JIM) JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara
Muhlisin
Universitas KH. Bahaudin Mudhary Madura
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Efek Moderasi Pendidikan pada Pengaruh Pendapatan dan Konsumsi terhadap Pertumbuhan Ekonomi di Wilayah Gerbangkertosusila Muhlisin Muhlisin; Norida Canda Sakti
JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Vol. 8 No. 1 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpeka.v8n1.p17-36

Abstract

This study examines the effect of income on the economy and the effect of consumption on economic growth both directly and after being moderated by education in the Gerbangkertosusila region from 2010 to 2019. The purpose of this research is to identify the determinants of economic growth using direct and indirect effects. The tests were carried out through two models and data analysis techniques using moderation regression analysis with the help of SPSS applications v 3.5. The results showed that the two models of direct influence of income and consumption had a positive and significant effect on economic growth, while those that were moderated by education had a positive interaction value or strengthened significantly to the income variable and the consumption variable with economic growth. As a moderating variable in this study, of course, education has a very big role in increasing the growth and development of the region. Further, the result of this study can be a public study of the government so that it always pays attention to and improves the quality of regional education.
PELATIHAN SERTIFIKASI HALAL DALAM MENINGKATKAN IMPULSIF BUYING PADA UMKM DI KECAMATAN KOTA SUMENEP Muhlisin; Roziyan Adi Wicaksana
JP2N : Jurnal Pengembangan Dan Pengabdian Nusantara Vol. 1 No. 2 (2024): JP2N: Januari - April 2024
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/k1te5j57

Abstract

Tidak banyak yang diketahui oleh pelaku UMKM tentang cara mengajukan sertifikasi halal, sehingga sulit untuk menerapkan jaminan produk halal di Indonesia. Pelatihan sertifikasi halal adalah fokus dari program PKM ini, yang bertujuan untuk menyelesaikan masalah mitra. Pelatihan sertifikasi halal menunjukkan pentingnya sertifikasi halal bagi konsumen. Logo halal pada kemasan menunjukkan bahwa jajanan ini tidak mengandung bahan yang tidak halal sehingga aman untuk dikonsumsi. Logo halal pada kemasan jajanan khususnya di Kota Sumenep dapat mempengaruhi pembelian impulsif konsumen. Target luaran dari program PKM ini adalah untuk mengedukasi mitra bahwa pentingnya logo halal harus ada di kemasan jajanan khas Sumenep.  Kata Kunci:  Pelatihan Sertifikasi Halal, Meningkatkan Impulsif Buying, UMKM Kota Sumenep
Membangun Brand Image Melalui Penggunaan Augmented Reality: Meningkatkan Purchase Intention dengan Teknologi Canggih Muhlisin; Wicaksana, Roziyan Adi
Jurnal Ilmu Manajemen Vol. 13 No. 1 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v13n1.p64-78

Abstract

This research aims to optimise the role of Augmented Reality (AR) by investigating how interactivity and vividness influence brand image and consumer purchase intention. Adopting a quantitative approach, data were gathered through an online questionnaire distributed to 130 respondents selected via purposive sampling, based on age classifications aligned with digital consumption trends from Katadata.id. The constructs were measured using a 5-point Likert scale and analysed using Partial Least Squares-Structural Equation Modelling (PLS-SEM) with SmartPLS software, which is well-suited for evaluating complex relationships in small to medium-sized samples. The findings indicate that vividness significantly influences purchase intention and positively affects brand image. Additionally, purchase intention is found to have a strong impact on brand image. The novelty of this study lies in its application of AR technology to explore its perceptual impact on branding, highlighting the pivotal role of visual interactivity. These insights underscore the importance of incorporating vivid and interactive AR features in digital marketing strategies. The research contributes to the growing literature on immersive technologies in consumer behaviour and offers practical implications for e-commerce firms aiming to enhance brand perception and drive conversions in a competitive digital marketplace.
Co-Authors NORIDA CANDA SAKTI Roziyan Adi Wicaksana Wicaksana, Roziyan Adi