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All Journal Journal of Social Research Jurnal Ekonomi, Teknologi dan Bisnis Asian Journal of Social and Humanities Agrisia: Jurnal Ilmu-Ilmu Pertanian
Bambang Bernanthos
Universitas Borobudur
Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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Peran Investasi Perkebunan Terhadap GDP dan Produktivitasnya Darwati Susilastuti; Wahyu Murti; Bambang Bernanthos
Agrisia: Jurnal Ilmu-Ilmu Pertanian Vol. 16 No. 1 (2023): Agrisia
Publisher : Fakultas Pertanian Universitas Borobudur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37721/agrisia.v16i1.1372

Abstract

Source of Gross Domestic Product (GDP) for the Indonesian among other things that are important isfrom plantation sector. Export-oriented domestic plantation companies, their performance is determined by their productivity and is influenced by many internal and external factors. It is necessary to study role of investment inplantations on gross domestic product and on productivity. Investment policies are needed for sustainable longterm plantation development. This research was purposive by collecting secondary data on the annual time series of Indonesian plantations from 1990 to 2021, using the OLS linear regression data analysis method. The investment variable as an independent variable is regressed against two independent variables, namely plantation GDP and plantation productivity. The conclusion of his research is that investment in plantations has a significant effect and positive on plantation GDP and on plantation productivity. The findings obtained are that Investment plays a large and very strong role in the formation of Plantation GDP and Plantation Productivity and is predicted to take placeinthelong term effect. Further research is suggested to study more deeply the forms and sources of effectiveinvestment.
The Role of Social Media in Promoting Tourism Villages: A Case Study in Semarang Regency Yogi Bachtiar; Bambang Bernanthos
Journal of Social Research Vol. 4 No. 1 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i1.2330

Abstract

This research highlights the role of social media in promoting tourist villages in Semarang Regency, Central Java Province. With the advancement of information and communication technology, social media platforms such as Instagram and Facebook have become effective tools for increasing awareness and visitor traffic to tourist villages. Through various digital promotion strategies, tourism village managers can attract visitor interest with engaging and informative content. The results of the study indicate that the higher the intensity of social media use by tourists, the greater the likelihood of them visiting tourist villages. Additionally, age differences influence responses to digital promotions; younger generations tend to be more influenced by interactive and visual promotions, while older groups rely more on information from traditional sources. Despite the many advantages of social media, this study also identifies several limitations, such as a limited sample size and potential bias in the questionnaire. Furthermore, the rapid development of technology may affect the relevance of the results in the future. Nevertheless, overall, this research provides guidance for tourism village managers to leverage social media as a dynamic and adaptive promotional tool in response to changing digital trends.
Digital Marketing Strategies for Entrepreneurs in the Creative Industry Dwi Narsih; Bambang Bernanthos
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 5 No. 7 (2026): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/4jy04258

Abstract

Indonesia's creative industry is a key economic driver, contributing Rp1.28 quadrillion to GDP in 2022. This research aims to analyze effective digital marketing strategies adopted by entrepreneurs within Indonesia’s creative industry and evaluate their impact on business growth and competitiveness. This research employed a qualitative research approach through literature reviews, document analysis, and case studies of creative small and medium-sized enterprises (SMEs) that have successfully implemented digital marketing practices. The findings reveal that the integration of social media platforms, e-commerce channels, and digital branding initiatives significantly enhances product visibility and customer engagement. Businesses that effectively utilize digital marketing strategies experience an average increase of 65% in product visibility and approximately 40% growth in sales performance. Platforms such as Instagram, TikTok, and local online marketplaces have become essential tools for promoting creative products and building customer relationships. The study identifies three key pillars of successful digital marketing strategies: optimization of digital platforms, development of engaging and innovative content, and utilization of consumer data analytics for decision-making. However, several challenges remain, including limited technical skills, inadequate digital literacy, and difficulties in understanding rapidly changing platform algorithms. The research concludes by recommending an integrated digital marketing framework that combines technology adoption, continuous skill development, and data-driven strategies to maximize the potential of Indonesia’s creative economy in the digital era.
Financial Inclusion and Economic Development: A Case Study of Indonesia Muhamad Syah Isu; Bambang Bernanthos
Asian Journal of Social and Humanities Vol. 4 No. 10 (2026): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v4i10.734

Abstract

Financial inclusion has emerged as a strategic policy priority in Indonesia, a developing country with more than 270 million people that continues to face persistent challenges of poverty and income inequality. Despite significant progress in expanding access to formal financial services, with the financial inclusion index reaching 85.1% in 2022, structural disparities across regions remain pronounced, and empirical evidence on the regional impact of financial inclusion on economic development remains limited. This research analyzes the relationship between financial inclusion and economic development in Indonesia using provincial panel data from 2016 to 2022. Financial inclusion is measured through the dimensions of access, availability, and usage of formal financial services, while economic development is represented by Gross Regional Domestic Product per capita. A fixed-effects panel data regression method is used to analyze 34 provinces with a total of 238 observations. The results show that financial inclusion has a significant positive effect on economic growth, with a coefficient of 0.425. Every 1% increase in the financial inclusion index increases GRDP per capita by 0.425%. The access dimension contributes the most compared with the availability and usage dimensions. The findings support the theory that expanding access to formal financial services drives savings mobilization, productive investment, and MSME empowerment, which ultimately accelerates inclusive economic growth in Indonesia
Co-Authors Darwati Susilastuti Dwi Narsih Muhamad Syah Isu Wahyu Murti Yogi Bachtiar