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All Journal Jurnal Ilmiah Manajemen dan Akuntansi Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Paulina Kinanti Eka Praningtyas
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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PERAN DIGITAL MARKETING INNOVATION UNTUK MENINGKATKAN MARKETING PERFORMANCE MELALUI BUSINESS PROCESS AGILITY PADA UKM DI JAWA TENGAH Wesly Tumbur ML Tobing; Risma Nurhapsari; Lukman Santoso; Paulina Kinanti Eka Praningtyas
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 2 No. 1 (2025): Januari : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/q2ehzz80

Abstract

This study began with differences in views from several researchers about the relationship between digital marketing innovation and marketing performance. With the results of this study, the research we conducted tried to conduct research by implementing business process agility so that there is a significant relationship between digital marketing innovation and marketing performance. This study was conducted by collecting data through direct distribution of questionnaires or through the use of Google Forms to respondents who are SME owners in Central Java Province. The sampling technique was carried out purposively with the criteria that SMEs have been operating for at least 5 years, where the number of samples obtained was 211 SME owners who met these criteria. The data was analyzed using Amos 22, where the results of the study showed a positive and significant relationship between digital marketing innovation and marketing performance. In addition, there is a positive and significant relationship between digital marketing innovation and business process agility and a positive and significant relationship between business process agility and marketing performance.
Inflasi, Harga Saham, dan Kinerja Keuangan: Analisis Komparatif Perusahaan Manufaktur BEI pada Masa Pandemi dan Pasca Pandemi COVID-19 Paulina Kinanti Eka Praningtyas; Risma Nurhapsari; Erlinda Sholihah; Aftuqa Sholikatur Rohmania
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 2 (2026): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i2.6782

Abstract

The purpose of this study is to examine how inflation and stock prices influence the financial performance of manufacturing companies listed on the Indonesia Stock Exchange (IDX) from 2020 to 2024. During the pandemic, the manufacturing sector faced considerable economic pressure due to mobility restrictions and supply chain disruptions. In the post-pandemic period, the sector continued to encounter challenges, particularly rising inflation and shifts in market conditions. This research adopts a quantitative approach. The data used are secondary data obtained from official macroeconomic publications and companies’ annual financial reports. In this study, inflation and stock prices serve as the independent variables, while financial performance is measured using Return on Assets (ROA). The data are analyzed using multiple linear regression to assess both partial and simultaneous effects. The findings indicate that inflation does not have a significant effect on ROA, whereas stock prices have a positive and significant impact on the financial performance of manufacturing firms. Simultaneously, inflation and stock prices together influence ROA, although the explanatory power of the model remains moderate. These results suggest that during periods of economic disruption and recovery, market indicators reflected in stock prices play a more prominent role in shaping corporate financial performance than macroeconomic inflationary pressures.
Co-Authors Aftuqa Sholikatur Rohmania Erlinda Sholihah Lukman Santoso Risma Nurhapsari Wesly Tumbur ML Tobing