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Predicting Customer Sentiment in Social Media Interactions: Analyzing Amazon Help Twitter Conversations Using Machine Learning Arif, Md; Hasan, Mehedi; Al Shiam, Sarder Abdulla; Ahmed, Md Parvez; Tusher, Mazharul Islam; Hossan, Md Zikar; Uddin, Aftab; Devi, Suniti; Rahman, Md Habibur; Ali Biswas, Md Zinnat; Imam, Touhid
International Journal of Advanced Science Computing and Engineering Vol. 6 No. 2 (2024)
Publisher : SOTVI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62527/ijasce.6.2.211

Abstract

Social media platforms, particularly Twitter, have become essential sources of data for various applications, including marketing and customer service. This study focuses on analyzing customer interactions with Amazon's official support account, "@AmazonHelp," to understand and predict changes in customer sentiment during these interactions. Using the Twitter API, we extracted English-language tweets mentioning "@AmazonHelp," pre-processed the data, and categorized conversations to facilitate analysis. The primary objectives were to classify changes in customer sentiment and predict the overall sentiment change based on initial sentiment. We conducted experiments using multiple machines learning algorithms, including K-nearest neighbor, Naive Bayes, Artificial Neural Network, Bayes Net, Support Vector Machine, Logistic Regression, and Bagging with RepTree. Our dataset comprised over 6,500 conversations, filtered to include those with four or more tweets. Results indicated that K-nearest neighbor and Support Vector Machine offered the best balance between accuracy and F-measure, while Bagging with RepTree achieved the highest accuracy but had a lower F-measure. This study demonstrates the potential of integrating sentiment analysis and machine learning to effectively predict customer sentiment in social networks, providing valuable insights for improving customer engagement strategies.
Indigenous Water Symbolism and Management: A Comparative Study on Ecologies of Rain and Intellectual Appropriation in Bangladesh, India, the US, and Germany Rahman, Md Habibur; Md. Mobashir Rahman; Imroze Asif Khan
HISTORICAL: Journal of History and Social Sciences Vol. 4 No. 3 (2025): History and Cultural Innovation
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58355/historical.v4i3.202

Abstract

Indigenous and folk water representations are examined using the conceptual lenses "Rainline" and "Waterline," which investigate how rain interacts symbolically and pragmatically in environmental traditions. The study contrasts eco-critical research from Bangladesh, India, the US, and Germany to examine how songs, rituals, myths, and proverbs reflect cultural reactions to rain and water as sacred and ecological requirements. The studies center on Bangladesh's Garo, Santal, and Rajbongshi people, Indian tribal and Vedic rain customs, Native American rain invasions, and European farming. Various societies both cognitively modify and symbolically control natural forces. In emotional and agricultural life, rainfall is required, negotiated, and acknowledged; these ideas help to organize these symbolic surroundings. The article combines folklore research, thematic coding, and comparative cultural hermeneutics. These approaches are not relics; they assert that they are dynamic ecological knowledge systems with sustainable knowledge. It suggests considering localized, culturally informed responses to water and temperature as means of climate adaptation.