Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Simki Economic Jurnal Mahasiswa Entrepreneur
Putri, Risma Nur Ariyana
Unknown Affiliation
Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
KOLABORASI KUALITAS PRODUK DAN STORE ATMOSPHERE DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN PADA KULINER MIE DI JEMBER Zahruna, Ulfi; Putri, Risma Nur Ariyana; Subawe, Imam; Hasani, Mohammad Rohib; Apriyansah, Noval Dias; Qomariyah, Nurul
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 1 (2025): JANUARI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i1.6037

Abstract

Currently, culinary development is experiencing a period where Indonesian people are busy looking for new culinary with new names and also appetizing tastes. Culinary names are made that can make consumers interested and curious about the culinary products. Noodles are a culinary that is currently still the choice for people to meet their food needs. One of the goals of culinary is to make the name and taste as attractive as possible to attract tourists both domestically and abroad. The culinary industry continues to grow and develop in several cities in Indonesia, including Jember Regency. This study aims to determine the effect of product quality and store atmosphere on purchasing decisions at Mie XYZ Jember. This study is a quantitative study with a research population of Mie XYZ Jember consumers. The sample in this study amounted to 30 people. The data collection method used in this study was by distributing questionnaires online. Data analysis uses descriptive statistics and inductive statistics. After being analyzed, this study resulted in the product quality of Mie XYZ Jember being able to increase purchasing decisions by consumers. The next result is that the situation of the dining place or store atmosphere at Mie XYZ Jember also has a positive impact on increasing purchasing decisions. The results of this study have implications for developments related to purchasing decisions that can increase due to product quality and the resulting good store atmosphere.
Dampak Shopee Live, Online Customer Review, dan Video Content Marketing terhadap Keputusan Pembelian pada Aneka Jersey Putri, Risma Nur Ariyana; Santoso, Budi; Hafidzi, Achmad Hasan
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1205

Abstract

The rapid development of technology in the current digital era has affected many areas of life. The rise of online markets has changed the way consumers shop, shifting from traditional face-to-face transactions to online purchases. This study aims to investigate and examine how Shopee Live, online customer feedback, and video content marketing influence consumer purchasing choices related to products offered by Aneka Jersey. With a sample of 170 participants, this study uses an associative quantitative method. Data collection was mostly done through questionnaires, the sampling technique was non-probability sampling with a purposeful sampling approach. In data analysis, this study used various stages, including instrument testing, classical assumption testing, conducting multiple linear regression analysis, conducting hypothesis testing, and calculating the coefficient of determination. The research findings show that Shopee Live, online customer reviews, and video content marketing positively and significantly influence purchasing choices related to Aneka Jersey products. The coefficient of determination (R²) shows that there is a contribution of 32.1% to the variables related to purchasing decisions.
Co-Authors Achmad Hasan Hafidzi Apriyansah, Noval Dias Dwi Budi Santoso Hasani, Mohammad Rohib Nurul Qomariyah Subawe, Imam Zahruna, Ulfi