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All Journal Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Mahasiswa Entrepreneur
Khusniah, Khasin
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Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN MIE GC JEMBER Lestari, Dwi Ayu; Mayasari, Fariza Kurnia; Khusniah, Khasin; Safira, Imelda Khairiza; Rumsiyah, Silatur; Qomariah, Nurul
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 1 (2025): JANUARI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i1.5718

Abstract

Mie GC, as one of the popular instant noodle brands in Indonesia, faces the challenge of understanding how these two factors contribute to purchasing decisions and customer satisfaction. One of the main players in this market is Mie GC which has succeeded in attracting consumer interest with various flavor variants and product innovations. Product quality covers various aspects, including taste, texture, packaging, and nutritional value. The aim of this research is to determine the influence of product quality and price variables on consumer satisfaction at "Mie GC" Jember. In this research, we examine the influence of product quality and price on consumer satisfaction with Mie GC using quantitative techniques and survey methods. The population of this research is all buyers who have purchased Mie GC Jember. The sample was determined using the concept of a minimum sample size of n≥30, so a sample of 35 was determined using the purposive sampling method, namely for buyers who had purchased only once. To find out the respondent's description, descriptive analysis was used. Validity tests and reliability tests are used to test research questionnaires. Multiple linear regression analysis for hypothesis testing. The research results show that product quality influences customer satisfaction at Mie GC Jember. Price also makes a positive contribution to Mie GC Jember customer satisfaction. This research has implications for the concept of customer satisfaction which can increase due to product quality and price.
WORK PERFORMANCE IN THE RETAIL INDUSTRY: AN ANALYSIS OF THE ROLE OF WORK EXPERIENCE, EMPLOYEE ENGAGEMENT, AND EXTRINSIC MOTIVATION Khusniah, Khasin; Winahyu, Pawestri; Nursaidah, Nursaidah
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 2 (2025): May
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i2.13992

Abstract

Human resources play a key role in achieving an organization's competitive advantage. This study analyzes the influence of work experience, organizational commitment, and extrinsic motivation on employee performance at Dira Pontang Shopping Center. This study contributes to the human resource management literature by examining integrative models in the context of Indonesian retail which is still limited in research. The quantitative method was applied using multiple linear regression analysis on primary data collected through questionnaires and observations of 76 employees (saturated sampling). The results show that work experience, organizational commitment, and extrinsic motivation have a significant positive effect on employee performance. These findings strengthen the HR theory by affirming the importance of a holistic approach in improving performance. The novelty of the research lies in the unique combination of the three variables in a local retail setting. Practically, management can improve performance through the development of training programs, strengthening organizational commitments, and optimizing the reward system. This study recommends further studies by adding mediator variables to enrich the model.
Co-Authors dwi ayu lestari, dwi ayu Mayasari, Fariza Kurnia Nursaidah Nursaidah, Nursaidah Nurul Qomariah Rumsiyah, Silatur Safira, Imelda Khairiza Winahyu, Pawestri