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All Journal Jurnal Pengabdian Pancasila (JPP)
Azi, Muhammad
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Social Sciences Other

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Basic Digital Marketing Training for the Community and Students of Mahkota Tricom Unggul University Rozy, Ahmad; Jannah, Miftahul; Larasati, Fadya; Azi, Muhammad; Sari, Suci Amalia
Jurnal Pengabdian Pancasila (JPP) Vol. 3 No. 4 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpp.v3i4.13486

Abstract

Basic Digital Marketing Training for the community and students of Mahkota Tricom Unggul University aims to increase understanding and skills in digital marketing. This activity is motivated by the need for digital knowledge which is increasingly important in the technological era. Through situation analysis, several problems were identified, such as lack of knowledge and fierce competition. The solution offered is counseling and training involving experienced resource persons. The expected outcomes include increased community awareness, independence, and quality of life through the utilization of digital marketing. The implementation method includes lectures, discussions, and demonstrations, with the hope that this activity can be sustainable and have a positive impact on the community and students.
Co-Authors Larasati, Fadya Miftahul Jannah Rozy, Ahmad Sari, Suci Amalia