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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Pengabdian Masyarakat (ABDIRA)
Sholahudin, Muhamad Indra
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Aerospace Engineering Computer Science & IT Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Analisisis Laporan Konsolidasi Keuangan terhadap Evaluasi Kinerja Keuangan PT. Sumber Alfaria Trijaya Tbk Melalui Rasio Profitabilitas Periode 2019 – 2023 Putra, Alvin Anggarda; Sholahudin, Muhamad Indra; Fajar, Ichsan; Mbeppa, Yulita; Santoso, Budi
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i1.25030

Abstract

Penelitian ini bertujuan untuk mengevaluasi kinerja keuangan PT. Sumber Alfaria Trijaya Tbk dengan menggunakan rasio profitabilitas, yaitu Return on Assets (ROA) dan Return on Equity (ROE), selama periode 2019–2023. Metode penelitian yang digunakan adalah pendekatan deskriptif kuantitatif dengan data sekunder dari laporan keuangan perusahaan yang diperoleh melalui Bursa Efek Indonesia. Hasil penelitian menunjukkan bahwa ROA perusahaan meningkat dari 4,75% pada tahun 2019 menjadi 10,17% pada tahun 2023, mencerminkan efisiensi penggunaan aset yang semakin baik. Namun, ROE menunjukkan fluktuasi, dengan penurunan pada tahun 2023 meskipun laba bersih meningkat, yang mengindikasikan perlunya pengelolaan ekuitas yang lebih optimal. Secara keseluruhan, meskipun kinerja keuangan perusahaan cukup baik, diperlukan strategi pengelolaan aset dan ekuitas yang lebih efektif untuk meningkatkan profitabilitas secara berkelanjutan.
Peningkatan Kapasitas UMKM Melalui Sosialisasi Digital Marketing dan Optimalisasi Media Bisnis di Desa Pasirnangka Rachmawati, Rizqi Nur; Nugroho, Ibrahim Tri; Nurlita, Siti; Putra, Alvin Anggarda; Sholahudin, Muhamad Indra
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 2 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i2.1421

Abstract

The limited digital literacy and low online visibility of micro, small, and medium enterprises (UMKM) in Desa Pasirnangka have hindered their ability to compete in an increasingly digital marketplace. This community service program was designed to address these challenges by strengthening the digital marketing capacity of local business owners. The main objective of the initiative was to introduce practical digital promotion strategies and improve the use of online business tools that can enhance customer reach. The program was implemented through a series of socialization sessions, structured training, and hands-on practice, which included creating Google Maps business points, setting up WhatsApp Business profiles, and designing promotional banners. The results show a significant increase in participants’ understanding of digital marketing concepts, alongside their ability to independently create digital business assets. These improvements contributed to better online discoverability and increased confidence among UMKM in utilizing digital platforms for business development. The program demonstrates that targeted digital literacy interventions can generate meaningful and sustainable impacts on local economic empowerment.
Co-Authors Dwi Budi Santoso Fajar, Ichsan Mbeppa, Yulita Nugroho, Ibrahim Tri Nurlita, Siti Putra, Alvin Anggarda Rachmawati, Rizqi Nur