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Guest Satisfaction to Stay in The Hotel Industry: The Antecedent Factors Investigation Saputra, Panji; Dortina Hutabarat, Ruth Sama; Ferdian, Feri
Jurnal Manajemen Pelayanan Hotel Vol 7 No 1 (2023): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.070124

Abstract

Customer satisfaction is the level of customer satisfaction, desire, or positive perception of the product, service, or experience they receive. This reflects the extent to which customers are satisfied with the product or service they purchased. The purpose of this study was to examine the effect of service quality on customer satisfaction in the hotel non-star Padang mediated by ambient conditions. This study used quantitative research with a causal associative approach. Data was obtained by distributing questionnaires directly to guests staying in the hotel non-star Padang so that a total sample of 112 respondents from a population of 7 in the hotel non-star Padang were obtained with a Likert scale. The data analysis technique uses Partial Least Square Structural Equation Modeling. Most of the respondents are between 21-30 years old. with 60.71% of respondents. This study found that service quality is an important factor in increasing ambient conditions and customer satisfaction in the hotel non-star Padang. Meanwhile, ambient conditions did not affect customer satisfaction in the hotel non-star Padang. Although service quality is an important factor in customer satisfaction, the results of the analysis show that ambient conditions as mediated factors do not have an effect on service quality and customer satisfaction in the hotel non-star Padang. Keywords: Service Quality, Ambient Condition, Customer Satisfaction
Unraveling The Impact: Online Customer Review, Price, and Booking Decision at We Hotel Lubuklinggau Via Traveloka Saputra, Panji; Ferdian, Feri
Jurnal Manajemen Pelayanan Hotel Vol 8 No 1 (2024): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/080121

Abstract

Online customer reviews and prices are a thing inseparable from the ordering decision, positive reviews fromguests and affordable prices will make prospective guests make reservations at We Hotel Lubuklinggau viaTraveloka. This study aimed to examine the effect of online customer reviews on booking decisions at We HotelLubuklinggau and the effect of price on booking decisions at We Hotel Lubuklinggau. This study employed acausal associative approach to quantitative research. Direct distribution of surveys to We Hotel Lubuklinggauguests provided data, allowing for the creation of a Likert-scale sample of 121 responses from 2,068 customerswho made reservations at online travel agencies between January and December 2023. Partial Least SquareStructural Equation Modeling (PLS-SEM) is the data analysis method used. A total of 36 percent of therespondents were between the ages of 17-25. This research found that online customer reviews are animportant factor in increasing booking decisions at We Hotel Lubuklinggau. and Price has a significant influenceon booking decisions at We Hotel Lubuklinggau. This research concludes that online customer reviews andprice determine guests' decisions in making reservations at We Hotel Lubuklinggau via Traveloka.Keywords: Booking Decision, Online Customer Review, Price
Menyulam Kesuksesan: Membangun Komitmen terhadap Program Studi untuk Menghasilkan Sumber Daya Manusia Unggul dalam Pendidikan Ekonomi Riofita, Hendra; Juliana, Eka; Gustiani, Sri; Saputra, Panji; Fitriani, Yulinda
Jurnal Global Ilmiah Vol. 1 No. 4 (2024): Jurnal Global Ilmiah
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/jgi.v1i4.33

Abstract

Program studi pendidikan ekonomi bertujuan untuk menghasilkan sumber daya manusia yang unggul dan mampu bersaing di dunia kerja. Adapun faktor-faktor yang mempengaruhi komitmen terhadap program studi pendidikan ekonomi antara lain kualitas pengajaran, relevansi kurikulum dengan kebutuhan industri, dukungan dari pihak universitas, dan partisipasi aktif mahasiswa dalam kegiatan akademik dan non-akademik. Diperlukan upaya kolaboratif dari seluruh pihak terkait untuk membangun komitmen yang kuat terhadap program studi pendidikan ekonomi agar dapat menghasilkan sumber daya manusia yang unggul dan mampu bersaing di dunia kerja. Penelitian ini bertujuan untuk mengeksplorasi bagaimana membangun komitmen terhadap program studi pendidikan ekonomi.