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All Journal Jurnal Manajemen Pelayanan Hotel JPNM : Jurnal Pustaka Nusantara Multidisiplin
Nihayati, Luluk
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Religion Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Socio-cultural Management at Breksi Cliff: A Study Based on Sustainable Tourism Principles Nihayati, Luluk; Supriyadi, Edouard Aryadi; Prasetyo, Andreas Yogi
Jurnal Manajemen Pelayanan Hotel Vol 8 No 2 (2024): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.080223

Abstract

As one of the areas in Yogyakarta that offers stunning natural attractions, Sleman has become a popular destination visited by many tourists. The progress of tourism development does have a positive influence on the economic sector, but if tourism management does not apply the principles of sustainable tourism, tourism development can actually have a negative impact on socio-cultural aspects. Based on its type, tourist destinations that are vulnerable to negative impacts on socio-cultural aspects are community-based tourism, Breksi Cliff is one of them. Breksi Cliff is a tourist destination in Sleman which has experienced significant growth in terms of the number of tourist visits, but there have been no studies examining whether tourism management in the socio-cultural aspect is aligned with the principles of sustainable tourism. Therefore, this study aims to find out whether the management of tourism in Breksi Cliff has applied UNWTO sustainable principles on socio-cultural aspects or not. The research method used is descriptive qualitative method. Research data were collected by conducting in-depth interviews and direct observation at the tourist destination. The results of the research show that most of the management of the socio-cultural aspects at Breksi Cliff is in accordance with indicators of sustainable tourism from UNWTO.
Pengaruh Instagram sebagai Media Promosi terhadap Minat Kunjungan Wisatawan di Gunung Wangi Bangkel Nihayati, Luluk; Pamungkas, Nur Bayu; Hernadi, Nour Ardiansyah
JPNM Jurnal Pustaka Nusantara Multidisiplin Vol. 4 No. 1 (2026): February : Jurnal Pustaka Nusantara Multidisiplin (ACCEPTED)
Publisher : SM Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59945/jpnm.v4i1.1066

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Instagram sebagai media promosi terhadap minat berkunjung wisatawan ke Gunung Wangi Bangkel. Data dikumpulkan melalui kuesioner yang disebarkan kepada wisatawan yang berkunjung di Objek Wisata Gunung Wangi. Metode analisis yang digunakan adalah regresi sederhana untuk menguji hubungan antara variabel independen (instagram) dan variabel dependen (minat kunjung). Hasil penelitian menunjukkan bahwa instagram berpengaruh terhadap minat kunjung pada Objek Wisata Gunung Wangi. Koefisien determinasi menunjukkan angka sebesar 6,8% yang berarti bahwa variabel instagram menjelaskan sebagian besar variasi dalam minat kunjung, namun masih ada faktor lain yang mempengaruhi minat kunjung yang perlu diteliti lebih lanjut. Saran yang diberikan untuk peneglola Gunung Wangi diharapkan dapat terus meningkatkan promosi di media sosial agar terus meningkatkan minat berkunjung wisatawan dan dapat terjadi peningkatan jumlah kunjungan.
Co-Authors Hernadi, Nour Ardiansyah Pamungkas, Nur Bayu Prasetyo, Andreas Yogi Supriyadi, Edouard Aryadi