Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
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This Author published in this journals
All Journal Jomantara International Journal of Art and Culture
Prasetya, Rifky Yoga
Unknown Affiliation
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences Other

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Promotion of the Intangible Cultural Heritage of Kampung Budaya Jalawastu in Commercial Photography sans, Rahmadi madi; Sudradjat, Oky Mauludya; Prasetya, Rifky Yoga
JOMANTARA Vol. 5 No. 1 (2025): Vol. 5 No. 1 January 2025
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jijac.v5i1.21803

Abstract

This research explores seven cultural elements in Jalawasu Cultural Village using qualitative methods. The focus includes language, knowledge, social, technological, livelihood, religious, and artistic systems. Through participatory observation, in-depth interviews, and visual documentation, data was obtained from community leaders and local residents. A commercial photography approach was used to capture the visual essence of each cultural element whose culture will be promoted through the Instagram platform and website. The aim is to increase awareness and appreciation of the rich culture of Jalawastu Cultural Village among the wider community. This research concludes that the preservation and promotion of seven cultural elements in Jalawastu Cultural Village is important to maintain local cultural identity in the midst of modernization. Recommendations are given for the development of a more effective cultural promotion strategy through Instagram and website media.
Co-Authors Oky Mauludya sans, Rahmadi madi