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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal
Madepo, Mahardika Agung
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Switching Intention of Gen Z to Bring Tumblers: The Pro-Environmental Predictors Archie, Ananda; Madepo, Mahardika Agung; Ramadaniar, Nur
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 11 No 2 (2024): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v11i2.52631

Abstract

Pro-environmental behavior affects many aspects, including the coffee industry with eco-friendly packaging such as tumblers. This under investigated trend involves the Generation Z for their environmental concern. This research examines the role of attitude in mediating the influence of environmental knowledge, environmental concern, and social influence on the intention to switch to bringing a tumbler to a coffee shop. This research uses quantitative approaches with 300 data were collected through an online questionnaire. Employing Structural Equation Model (SEM) with SmartPLS application, the results showed that environmental knowledge is not significant to attitude, environmental concern is not significant to switching intention, and attitude does not mediate the effect of environmental knowledge on switching intention. However, other hypothesized relationships in the model were statistically supported. These findings encourage coffee shops to take advantage of the changing behavior of Generation Z by developing strategies that target environmental concerns.
Modification of Business Strategy Through The Application of Circular Economy in Coffee Shop Business Units in Pontianak City: Case Study of Four Coffee Shops Madepo, Mahardika Agung; Budiarti, Lina; Khalida, Faaiza Soraya
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 1 (2024): JABM, Vol. 11 No. 1, Januari 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.1.111

Abstract

Background: The increasing number of coffee shops in Pontianak every year makes competition even tighter. These conditions require the development of alternative strategies, especially by adopting environmentally based strategies.Purpose: This study aims to analyze the choice of modern coffee shop strategy, to analiyze strategy development by adding the circular economy concept to it, and to analyze the sustainability of the circular economy-based strategy that will be implemented.Design/methodology/approach: This study uses qualitative research with interactive analysis techniques and SWOT analysis to develop the strategies. The respondents of this study are four coffee shop owners. The study was conducted for six months in May – November 2023.Findings/Result: The study reveals that although all four coffee shops have a low understanding of circular economy-based strategies, they have unintentionally implemented some of these practices. The main priority of the identified strategies is to increase awareness of the circular economy. These strategies are then developed by integrating elements like eco-friendly packaging, recycled materials, and digital technology.Conclusion: Modern coffee shops in Pontianak are shaped by the owners' diverse backgrounds and focus on sustainability. Koffiestelsel, Segitiga Coffee, Saca Coffee, and Tumbuh Coffee each take different approaches to eco-friendly practices. A SWOT analysis suggests strategies at three levels: corporate, business, and functional.Originality/value (state of the art): This study explore the implementation circular economy concept on business strategy especially in smaller scale business. Keywords: environmental, modern coffee shop, strategy development, sustainability, SWOT analysis
Co-Authors Archie, Ananda Khalida, Faaiza Soraya Lina Budiarti, Lina Ramadaniar, Nur