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All Journal Widya Cipta : Jurnal Sekretari dan Manajemen Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Riset Ilmu Ekonomi dan Bisnis Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Widya Cipta : Jurnal Sekretari dan Manajemen
Putra, Yuda Dharma
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Measuring Benefits of Hajj Zam-Zam Savings Bank Panin Dubai Syariah Bandung Through Product Quality and Service Halim, Sugiarto; Putra, Yuda Dharma
Widya Cipta: Jurnal Sekretari dan Manajemen Vol 9, No 1 (2025): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v9i1.22596

Abstract

Reviewing the potential of the graph shows that the number of Indonesian pilgrims registering and departing for Umrah and Hajj each year continues to increase, which provides a great opportunity for Islamic travel and financial service providers. Meanwhile, one of the services that offers Hajj and Umrah Savings Products is Islamic Banking, which seeks to educate users, promote services, and improve their quality. Based on the identification of problems, it can be stated that information on Hajj savings in Islamic banking is still not evenly distributed to the wider community, and the limitations and availability of Islamic banks are still not evenly distributed in various cities. The discussion examines the development of theories that they have developed based on their knowledge and insight into the quality of Zam-Zam Hajj Savings Products at PT Bank Panin Dubai Syariah Tbk KC Bandung. This research is expected to be useful for parties who intend to save their money in Islamic banks and provide information to Islamic bank managers about how to channel customer funds properly and correctly in accordance with community regulations. and can be used as a guideline as well as additional information for the benefit of future research development.
Strategi Pemasaran UMKM BSMM upaya Meningkatkan Kepuasan Pelanggan Melalui Persepsi Nilai Pelanggan Putra, Yuda Dharma; Rustiar; Satria Syah Putra; Aulia Fernanda
Jurnal Riset Ilmu Ekonomi dan Bisnis Volume 5, No. 1, Juli 2025, Jurnal Riset Ilmu Ekonomi dan Bisnis (JRIEB)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrieb.v5i1.5743

Abstract

Studi ini mengeksplorasi strategi pemasaran Bengkel Semar Motor Mandiri (BSMM) Lembang dalam upaya meningkatkan kepuasan pelanggan melalui pendekatan nilai pelanggan. Pendekatan kualitatif digunakan dengan wawancara langsung kepada pelanggan dan analisis pustaka. Fokus penelitian ini adalah pada bagaimana BSMM menciptakan nilai pelanggan berdasarkan empat dimensi utama: nilai emosional, sosial, kualitas, dan harga. Strategi pemasaran digital juga diterapkan melalui media sosial seperti Instagram dan TikTok untuk membangun citra merek dan menarik minat pelanggan baru. Pendekatan ini memberikan dampak positif terhadap kepuasan, kepercayaan, dan loyalitas pelanggan, yang pada akhirnya meningkatkan pendapatan dan reputasi bisnis. Hasil studi ini menunjukkan pentingnya kombinasi strategi pemasaran konvensional dan digital untuk menciptakan nilai pelanggan yang unggul. Selain itu, implementasi teknologi informasi dalam pemasaran memberikan peluang besar bagi bisnis untuk meningkatkan efisiensi dan daya saing di era globalisasi. Studi ini merekomendasikan peningkatan inovasi teknologi sebagai langkah strategis untuk memperluas jangkauan pasar dan memperkuat hubungan dengan pelanggan. This study explores the marketing strategy of Bengkel Semar Motor Mandiri (BSMM) Lembang in an effort to increase customer satisfaction through a customer value approach. A qualitative approach was used with direct interviews with customers and literature analysis. The focus of this study is on how BSMM creates customer value based on four main dimensions: emotional, social, quality, and price value. Digital marketing strategies are also implemented through social media such as Instagram and TikTok to build brand image and attract new customers. This approach had a positive impact on customer satisfaction, trust, and loyalty, which in turn increased business revenue and reputation. The results of this study demonstrate the importance of combining conventional and digital marketing strategies to create superior customer value. In addition, the implementation of information technology in marketing provides great opportunities for businesses to improve efficiency and competitiveness in the era of globalization. This study recommends increasing technological innovation as a strategic step to expand market reach and strengthen customer relationships.
The Impact of Social Media Advertising and Brand Awareness on Waqf Re-Interest Mediated by Waqif Satisfaction Yuda Dharma Putra; Sri Astuti Pratminingsih
Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Vol. 9 No. 2 (2025): Amwaluna: Jurnal Ekonomi dan Keuangan Syariah
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/amwaluna.v9i2.6188

Abstract

This study aims to analyze the effect of social media advertising and brand awareness on waqf intentions at Sinergi Foundation, with waqf satisfaction as a mediating variable. This research uses a quantitative approach with descriptive and verification methods. Data were collected through observations, interviews, and questionnaires distributed to 100 waqifs in the Bandung City Region who have interacted with the Synergy Foundation. The sampling technique used was purposive sampling, and the research instrument used was a Likert-scale questionnaire. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0. The results showed that brand awareness has a significant effect on waqf satisfaction and intention to return to waqf. Social media advertising has a significant effect on waqf satisfaction but does not directly affect re-engagement, the impact occurs indirectly through satisfaction. The findings emphasize the important role of donor satisfaction in driving repeat waqf participation. This study contributes to the development of digital marketing strategies that prioritize donor engagement and satisfaction to increase waqf loyalty.
DEVELOPMENT OF DIGITAL LEARNING BASED INTERNATIONAL COOPERATION IN ELEMENTARY SCHOOL TEACHERS Panji Adam Agus Putra; Yuda Dharma Putra; Maman Surahman; Heru Pratikno; M Zidan Al Insyani; Intan Nurapriliani; Nurbani Syifa
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 5 (2023): September
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i5.979

Abstract

Collaboration programs with international organizations develop all aspects, especially in the field of education that the university has carried out. The activity was educating the elementary school teachers because it has a significant component in the educational process. The university education system has a substantial role in preparing competitive human resources. This study result findings in the form of language and cultural differences is the main issues in the implementation of the international collaboration programs. The method was used group discussions between Indonesian and Thai teachers through an innovative approach to digital learning media in a more structured and in-depth way. Group discussion case studies successfully provided practical and interactive experiences to the participants. It was concluded that mutual understanding of culture between teachers and students was fundamental and needs to be considered so that learning can be done effectively and comfortably. Educators can jointly build awareness of the effectiveness of using technology in the classroom. Technology was not only used but has a significant impact on learning processes and outcomes. The implementation of this international collaboration program aims to solve the problems faced and enhance cooperation between the two countries further.
Measuring Benefits of Hajj Zam-Zam Savings Bank Panin Dubai Syariah Bandung Through Product Quality and Service Halim, Sugiarto; Putra, Yuda Dharma
Widya Cipta: Jurnal Sekretari dan Manajemen Vol. 9 No. 1 (2025): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v9i1.12122

Abstract

Reviewing the potential of the graph shows that the number of Indonesian pilgrims registering and departing for Umrah and Hajj each year continues to increase, which provides a great opportunity for Islamic travel and financial service providers. Meanwhile, one of the services that offer Hajj and Umrah Savings products is Islamic Banking, which strives to educate users, promote services, and improve their quality. Based on problem identification, it can be stated that information regarding Hajj savings in Islamic banking is still unevenly distributed to the wider community, as well as the limitations and availability of Islamic banks which are still unevenly distributed in various cities. The data collection techniques used are interviews and distributing questionnaires to users. This research method uses quantitative methods to examine the development of theories that they have developed based on the knowledge and insights they have regarding the Quality of Zam-Zam Hajj Savings Products at PT Bank Panin Dubai Syariah Tbk KC Bandung. This research is expected to be useful for parties who intend to save their money in Islamic banks and provide information to Islamic bank managers about how to channel customer funds properly and correctly in accordance with community regulations. and can be used as a guideline as well as additional information for the benefit of future research development. 
Economic Feasibility Analysis and Marketing Strategy of Broiler Chicken Farming at “AA Farm” Company in Tanggulun Village, Kadungora District, Garut Regency Nugraha, Nugraha; Putra, Yuda Dharma; Hurriyati, Ratih
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 1 (2026): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i1.6353

Abstract

Broiler farming is a strategically important sector within Indonesia’s national food industry, driven by steadily rising per capita chicken meat consumption. This study aims to (1) evaluate the economic feasibility of the broiler farming enterprise “AA Farm” in Tanggulun Village, Kadungora District, Garut Regency, and (2) formulate a comprehensive marketing strategy to support its sustainable growth. A single-case-study design with a quantitative descriptive approach was employed. Primary data were gathered through in-depth interviews, direct field observations, and structured questionnaires, while secondary data were drawn from company financial records, market reports, and official government publications. Economic feasibility was assessed using Total Cost (TC), Total Revenue (TR), profit (π), Revenue–Cost (R/C) Ratio, and Break-Even Point (BEP) analyses. The findings reveal that “AA Farm” achieves its Break-Even Point at the 17th production cycle (≈17 months), with an annual Return on Investment (ROI) of 47% and an R/C Ratio of 1.40, confirming strong operational profitability. The marketing strategy, built on the Marketing Mix (4P) framework and SWOT analysis, encompasses targeted market segmentation across four consumer groups, cost-plus competitive pricing, a multi-channel distribution system, integrated digital and traditional promotion, and a customer relationship management (CRM) programme. These findings demonstrate that “AA Farm” is economically feasible and possesses substantial potential for sustainable growth when supported by disciplined marketing implementation and modern operational management.
Co-Authors Aulia Fernanda Halim, Sugiarto Heru Pratikno Intan Nurapriliani M Zidan Al Insyani Maman Surahman Nugraha Nugraha Nurbani Syifa Panji Adam Agus Putra Ratih Hurriyati Rustiar Satria Syah Putra Sri Astuti Pratminingsih