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All Journal Widya Cipta : Jurnal Sekretari dan Manajemen Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Riset Ilmu Ekonomi dan Bisnis Widya Cipta : Jurnal Sekretari dan Manajemen
Putra, Yuda Dharma
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Measuring Benefits of Hajj Zam-Zam Savings Bank Panin Dubai Syariah Bandung Through Product Quality and Service Halim, Sugiarto; Putra, Yuda Dharma
Widya Cipta: Jurnal Sekretari dan Manajemen Vol 9, No 1 (2025): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v9i1.22596

Abstract

Reviewing the potential of the graph shows that the number of Indonesian pilgrims registering and departing for Umrah and Hajj each year continues to increase, which provides a great opportunity for Islamic travel and financial service providers. Meanwhile, one of the services that offers Hajj and Umrah Savings Products is Islamic Banking, which seeks to educate users, promote services, and improve their quality. Based on the identification of problems, it can be stated that information on Hajj savings in Islamic banking is still not evenly distributed to the wider community, and the limitations and availability of Islamic banks are still not evenly distributed in various cities. The discussion examines the development of theories that they have developed based on their knowledge and insight into the quality of Zam-Zam Hajj Savings Products at PT Bank Panin Dubai Syariah Tbk KC Bandung. This research is expected to be useful for parties who intend to save their money in Islamic banks and provide information to Islamic bank managers about how to channel customer funds properly and correctly in accordance with community regulations. and can be used as a guideline as well as additional information for the benefit of future research development.
Strategi Pemasaran UMKM BSMM upaya Meningkatkan Kepuasan Pelanggan Melalui Persepsi Nilai Pelanggan Putra, Yuda Dharma; Rustiar; Satria Syah Putra; Aulia Fernanda
Jurnal Riset Ilmu Ekonomi dan Bisnis Volume 5, No. 1, Juli 2025, Jurnal Riset Ilmu Ekonomi dan Bisnis (JRIEB)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrieb.v5i1.5743

Abstract

Studi ini mengeksplorasi strategi pemasaran Bengkel Semar Motor Mandiri (BSMM) Lembang dalam upaya meningkatkan kepuasan pelanggan melalui pendekatan nilai pelanggan. Pendekatan kualitatif digunakan dengan wawancara langsung kepada pelanggan dan analisis pustaka. Fokus penelitian ini adalah pada bagaimana BSMM menciptakan nilai pelanggan berdasarkan empat dimensi utama: nilai emosional, sosial, kualitas, dan harga. Strategi pemasaran digital juga diterapkan melalui media sosial seperti Instagram dan TikTok untuk membangun citra merek dan menarik minat pelanggan baru. Pendekatan ini memberikan dampak positif terhadap kepuasan, kepercayaan, dan loyalitas pelanggan, yang pada akhirnya meningkatkan pendapatan dan reputasi bisnis. Hasil studi ini menunjukkan pentingnya kombinasi strategi pemasaran konvensional dan digital untuk menciptakan nilai pelanggan yang unggul. Selain itu, implementasi teknologi informasi dalam pemasaran memberikan peluang besar bagi bisnis untuk meningkatkan efisiensi dan daya saing di era globalisasi. Studi ini merekomendasikan peningkatan inovasi teknologi sebagai langkah strategis untuk memperluas jangkauan pasar dan memperkuat hubungan dengan pelanggan. This study explores the marketing strategy of Bengkel Semar Motor Mandiri (BSMM) Lembang in an effort to increase customer satisfaction through a customer value approach. A qualitative approach was used with direct interviews with customers and literature analysis. The focus of this study is on how BSMM creates customer value based on four main dimensions: emotional, social, quality, and price value. Digital marketing strategies are also implemented through social media such as Instagram and TikTok to build brand image and attract new customers. This approach had a positive impact on customer satisfaction, trust, and loyalty, which in turn increased business revenue and reputation. The results of this study demonstrate the importance of combining conventional and digital marketing strategies to create superior customer value. In addition, the implementation of information technology in marketing provides great opportunities for businesses to improve efficiency and competitiveness in the era of globalization. This study recommends increasing technological innovation as a strategic step to expand market reach and strengthen customer relationships.
Measuring Benefits of Hajj Zam-Zam Savings Bank Panin Dubai Syariah Bandung Through Product Quality and Service Halim, Sugiarto; Putra, Yuda Dharma
Widya Cipta: Jurnal Sekretari dan Manajemen Vol. 9 No. 1 (2025): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v9i1.12122

Abstract

Reviewing the potential of the graph shows that the number of Indonesian pilgrims registering and departing for Umrah and Hajj each year continues to increase, which provides a great opportunity for Islamic travel and financial service providers. Meanwhile, one of the services that offer Hajj and Umrah Savings products is Islamic Banking, which strives to educate users, promote services, and improve their quality. Based on problem identification, it can be stated that information regarding Hajj savings in Islamic banking is still unevenly distributed to the wider community, as well as the limitations and availability of Islamic banks which are still unevenly distributed in various cities. The data collection techniques used are interviews and distributing questionnaires to users. This research method uses quantitative methods to examine the development of theories that they have developed based on the knowledge and insights they have regarding the Quality of Zam-Zam Hajj Savings Products at PT Bank Panin Dubai Syariah Tbk KC Bandung. This research is expected to be useful for parties who intend to save their money in Islamic banks and provide information to Islamic bank managers about how to channel customer funds properly and correctly in accordance with community regulations. and can be used as a guideline as well as additional information for the benefit of future research development. 
Economic Feasibility Analysis and Marketing Strategy of Broiler Chicken Farming at “AA Farm” Company in Tanggulun Village, Kadungora District, Garut Regency Nugraha, Nugraha; Putra, Yuda Dharma; Hurriyati, Ratih
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 1 (2026): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i1.6353

Abstract

Broiler farming is a strategically important sector within Indonesia’s national food industry, driven by steadily rising per capita chicken meat consumption. This study aims to (1) evaluate the economic feasibility of the broiler farming enterprise “AA Farm” in Tanggulun Village, Kadungora District, Garut Regency, and (2) formulate a comprehensive marketing strategy to support its sustainable growth. A single-case-study design with a quantitative descriptive approach was employed. Primary data were gathered through in-depth interviews, direct field observations, and structured questionnaires, while secondary data were drawn from company financial records, market reports, and official government publications. Economic feasibility was assessed using Total Cost (TC), Total Revenue (TR), profit (π), Revenue–Cost (R/C) Ratio, and Break-Even Point (BEP) analyses. The findings reveal that “AA Farm” achieves its Break-Even Point at the 17th production cycle (≈17 months), with an annual Return on Investment (ROI) of 47% and an R/C Ratio of 1.40, confirming strong operational profitability. The marketing strategy, built on the Marketing Mix (4P) framework and SWOT analysis, encompasses targeted market segmentation across four consumer groups, cost-plus competitive pricing, a multi-channel distribution system, integrated digital and traditional promotion, and a customer relationship management (CRM) programme. These findings demonstrate that “AA Farm” is economically feasible and possesses substantial potential for sustainable growth when supported by disciplined marketing implementation and modern operational management.
Co-Authors Aulia Fernanda Halim, Sugiarto Nugraha Nugraha Ratih Hurriyati Rustiar Satria Syah Putra