Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Widya Cipta : Jurnal Sekretari dan Manajemen Jurnal Riset Ilmu Ekonomi dan Bisnis
Putra, Yuda Dharma
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Measuring Benefits of Hajj Zam-Zam Savings Bank Panin Dubai Syariah Bandung Through Product Quality and Service Halim, Sugiarto; Putra, Yuda Dharma
Widya Cipta: Jurnal Sekretari dan Manajemen Vol 9, No 1 (2025): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v9i1.22596

Abstract

Reviewing the potential of the graph shows that the number of Indonesian pilgrims registering and departing for Umrah and Hajj each year continues to increase, which provides a great opportunity for Islamic travel and financial service providers. Meanwhile, one of the services that offers Hajj and Umrah Savings Products is Islamic Banking, which seeks to educate users, promote services, and improve their quality. Based on the identification of problems, it can be stated that information on Hajj savings in Islamic banking is still not evenly distributed to the wider community, and the limitations and availability of Islamic banks are still not evenly distributed in various cities. The discussion examines the development of theories that they have developed based on their knowledge and insight into the quality of Zam-Zam Hajj Savings Products at PT Bank Panin Dubai Syariah Tbk KC Bandung. This research is expected to be useful for parties who intend to save their money in Islamic banks and provide information to Islamic bank managers about how to channel customer funds properly and correctly in accordance with community regulations. and can be used as a guideline as well as additional information for the benefit of future research development.
Strategi Pemasaran UMKM BSMM upaya Meningkatkan Kepuasan Pelanggan Melalui Persepsi Nilai Pelanggan Putra, Yuda Dharma; Rustiar; Satria Syah Putra; Aulia Fernanda
Jurnal Riset Ilmu Ekonomi dan Bisnis Volume 5, No. 1, Juli 2025, Jurnal Riset Ilmu Ekonomi dan Bisnis (JRIEB)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrieb.v5i1.5743

Abstract

Studi ini mengeksplorasi strategi pemasaran Bengkel Semar Motor Mandiri (BSMM) Lembang dalam upaya meningkatkan kepuasan pelanggan melalui pendekatan nilai pelanggan. Pendekatan kualitatif digunakan dengan wawancara langsung kepada pelanggan dan analisis pustaka. Fokus penelitian ini adalah pada bagaimana BSMM menciptakan nilai pelanggan berdasarkan empat dimensi utama: nilai emosional, sosial, kualitas, dan harga. Strategi pemasaran digital juga diterapkan melalui media sosial seperti Instagram dan TikTok untuk membangun citra merek dan menarik minat pelanggan baru. Pendekatan ini memberikan dampak positif terhadap kepuasan, kepercayaan, dan loyalitas pelanggan, yang pada akhirnya meningkatkan pendapatan dan reputasi bisnis. Hasil studi ini menunjukkan pentingnya kombinasi strategi pemasaran konvensional dan digital untuk menciptakan nilai pelanggan yang unggul. Selain itu, implementasi teknologi informasi dalam pemasaran memberikan peluang besar bagi bisnis untuk meningkatkan efisiensi dan daya saing di era globalisasi. Studi ini merekomendasikan peningkatan inovasi teknologi sebagai langkah strategis untuk memperluas jangkauan pasar dan memperkuat hubungan dengan pelanggan. This study explores the marketing strategy of Bengkel Semar Motor Mandiri (BSMM) Lembang in an effort to increase customer satisfaction through a customer value approach. A qualitative approach was used with direct interviews with customers and literature analysis. The focus of this study is on how BSMM creates customer value based on four main dimensions: emotional, social, quality, and price value. Digital marketing strategies are also implemented through social media such as Instagram and TikTok to build brand image and attract new customers. This approach had a positive impact on customer satisfaction, trust, and loyalty, which in turn increased business revenue and reputation. The results of this study demonstrate the importance of combining conventional and digital marketing strategies to create superior customer value. In addition, the implementation of information technology in marketing provides great opportunities for businesses to improve efficiency and competitiveness in the era of globalization. This study recommends increasing technological innovation as a strategic step to expand market reach and strengthen customer relationships.
Co-Authors Aulia Fernanda Halim, Sugiarto Rustiar Satria Syah Putra