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All Journal JURNAL MANAJEMEN AKUNTANSI (JUMSI) Jurnal Serambi Ekonomi dan Bisnis PENG: Jurnal Ekonomi dan Manajemen
Sampurna, Yoga
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Economics, Econometrics & Finance Education

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Analisis Studi Kelayakan Bisnis Pada Usaha Cilok Goang Yummy Agustin, Imel Aura; Auliaur Rahman, Layalia; Sampurna, Yoga; Perwito, Perwito
Jurnal Serambi Ekonomi dan Bisnis Vol 8, No 1 (2024): September 2024 -Februari 2025
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v8i1.8739

Abstract

A business feasibility study is a series of evaluations used to assess the viability of a proposed investment or business. Cilok goang, one of West Java’s traditional foods, holds promising prospects for development into a potential business. This study aims to analyze the feasibility of the cilok goang business using a feasibility study approach encompassing seven main aspects: legal, market and marketing, financial, technical and operational, management and organization, economic and social, and environmental impact. The methods used include qualitative and quantitative approaches, with data collected through field observations, market surveys, and document analysis. The results indicate that the cilok goang business has broad market opportunities, supported by high demand, especially in urban areas. Financially, the business demonstrates favorable profit projections with a relatively short payback period. Operationally, raw materials are readily available at affordable prices, and the production process can be adapted to various scales. Legal and environmental aspects do not pose significant challenges. Therefore, the cilok goang business is deemed feasible for development, either by opening new branches or through product diversification.
Analisis Studi Kelayakan Bisnis Pada Usaha Cilok Goang Yummy Agustin, Imel Aura; Rahman, Layalia Auliaur; Sampurna, Yoga; Perwito, Perwito
Jurnal Manajemen Akuntansi (JUMSI) Vol 5, No 1: 2025
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v5i1.6922

Abstract

A business feasibility study is a series of evaluations used to assess the viability of a proposed investment or business. Cilok goang, one of West Java’s traditional foods, holds promising prospects for development into a potential business. This study aims to analyze the feasibility of the cilok goang business using a feasibility study approach encompassing seven main aspects: legal, market and marketing, financial, technical and operational, management and organization, economic and social, and environmental impact. The methods used include qualitative and quantitative approaches, with data collected through field observations, market surveys, and document analysis. The results indicate that the cilok goang business has broad market opportunities, supported by high demand, especially in urban areas. Financially, the business demonstrates favorable profit projections with a relatively short payback period. Operationally, raw materials are readily available at affordable prices, and the production process can be adapted to various scales. Legal and environmental aspects do not pose significant challenges. Therefore, the cilok goang business is deemed feasible for development, either by opening new branches or through product diversification.
Analisis Strategi Eksternal dan Internal untuk Pengembangan Berkelanjutan pada UMKM Sabana Fried Chicken Panyileukan Nurshanti, Devia Izmi; Agustin, Imel Aura; Elsa, Nadia; Aisy, Risnawati; Sampurna, Yoga; Mardiana, Siti
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): September: Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/d4ttxm78

Abstract

This study aims to analyze external and internal strategies in UMKM Sabana Fried Chicken Panyileukan in order to formulate a sustainable development strategy. The approach used is descriptive qualitative with interview methods, direct observation, and literature studies. The analytical tools used include PESTLE, Porter's Five Forces, Competitor Mapping, Industry Matrix, VRIO, Value Chain, Business Model Canvas (BMC), and IFAS and EFAS Tables formulated into SWOT and TOWS Matrices. The results of the analysis show that Sabana has advantages in strategic location, customer loyalty, and efficient operational systems. However, there are significant weaknesses in terms of promotion, digitalization, and dependence on the owner. From the external side, Sabana is considered quite responsive to opportunities such as fast food trends and stable raw material prices, even though it is faced with threats of competition and environmental issues such as flooding. Based on the IE Matrix, the business position is in Quadrant V (Hold and Maintain), which recommends a survival strategy through optimizing strengths and gradually improving weaknesses. The recommended strategies include strengthening digital promotion, HR training, and implementing a digital operational system. This research is expected to be a strategic reference for MSMEs in designing adaptive and sustainable business decisions.
Co-Authors Agustin, Imel Aura Aisy, Risnawati Auliaur Rahman, Layalia Elsa, Nadia Nurshanti, Devia Izmi Perwito, Perwito Rahman, Layalia Auliaur Siti Mardiana