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All Journal JURNAL MANAJEMEN AKUNTANSI (JUMSI) Jurnal Serambi Ekonomi dan Bisnis PENG: Jurnal Ekonomi dan Manajemen Ekopedia: Jurnal Ilmiah Ekonomi
Sampurna, Yoga
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Economics, Econometrics & Finance Education

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Analisis Studi Kelayakan Bisnis Pada Usaha Cilok Goang Yummy Agustin, Imel Aura; Auliaur Rahman, Layalia; Sampurna, Yoga; Perwito, Perwito
Jurnal Serambi Ekonomi dan Bisnis Vol 8, No 1 (2024): September 2024 -Februari 2025
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v8i1.8739

Abstract

A business feasibility study is a series of evaluations used to assess the viability of a proposed investment or business. Cilok goang, one of West Java’s traditional foods, holds promising prospects for development into a potential business. This study aims to analyze the feasibility of the cilok goang business using a feasibility study approach encompassing seven main aspects: legal, market and marketing, financial, technical and operational, management and organization, economic and social, and environmental impact. The methods used include qualitative and quantitative approaches, with data collected through field observations, market surveys, and document analysis. The results indicate that the cilok goang business has broad market opportunities, supported by high demand, especially in urban areas. Financially, the business demonstrates favorable profit projections with a relatively short payback period. Operationally, raw materials are readily available at affordable prices, and the production process can be adapted to various scales. Legal and environmental aspects do not pose significant challenges. Therefore, the cilok goang business is deemed feasible for development, either by opening new branches or through product diversification.
Analisis Studi Kelayakan Bisnis Pada Usaha Cilok Goang Yummy Agustin, Imel Aura; Rahman, Layalia Auliaur; Sampurna, Yoga; Perwito, Perwito
Jurnal Manajemen Akuntansi (JUMSI) Vol 5, No 1: 2025
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v5i1.6922

Abstract

A business feasibility study is a series of evaluations used to assess the viability of a proposed investment or business. Cilok goang, one of West Java’s traditional foods, holds promising prospects for development into a potential business. This study aims to analyze the feasibility of the cilok goang business using a feasibility study approach encompassing seven main aspects: legal, market and marketing, financial, technical and operational, management and organization, economic and social, and environmental impact. The methods used include qualitative and quantitative approaches, with data collected through field observations, market surveys, and document analysis. The results indicate that the cilok goang business has broad market opportunities, supported by high demand, especially in urban areas. Financially, the business demonstrates favorable profit projections with a relatively short payback period. Operationally, raw materials are readily available at affordable prices, and the production process can be adapted to various scales. Legal and environmental aspects do not pose significant challenges. Therefore, the cilok goang business is deemed feasible for development, either by opening new branches or through product diversification.
Analisis Strategi Eksternal dan Internal untuk Pengembangan Berkelanjutan pada UMKM Sabana Fried Chicken Panyileukan Nurshanti, Devia Izmi; Agustin, Imel Aura; Elsa, Nadia; Aisy, Risnawati; Sampurna, Yoga; Mardiana, Siti
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): September: Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/d4ttxm78

Abstract

This study aims to analyze external and internal strategies in UMKM Sabana Fried Chicken Panyileukan in order to formulate a sustainable development strategy. The approach used is descriptive qualitative with interview methods, direct observation, and literature studies. The analytical tools used include PESTLE, Porter's Five Forces, Competitor Mapping, Industry Matrix, VRIO, Value Chain, Business Model Canvas (BMC), and IFAS and EFAS Tables formulated into SWOT and TOWS Matrices. The results of the analysis show that Sabana has advantages in strategic location, customer loyalty, and efficient operational systems. However, there are significant weaknesses in terms of promotion, digitalization, and dependence on the owner. From the external side, Sabana is considered quite responsive to opportunities such as fast food trends and stable raw material prices, even though it is faced with threats of competition and environmental issues such as flooding. Based on the IE Matrix, the business position is in Quadrant V (Hold and Maintain), which recommends a survival strategy through optimizing strengths and gradually improving weaknesses. The recommended strategies include strengthening digital promotion, HR training, and implementing a digital operational system. This research is expected to be a strategic reference for MSMEs in designing adaptive and sustainable business decisions.
Implementasi Pemasaran Digital dan Kualitas Produk dalam Menarik dan Menjangkau Konsumen Sampurna, Yoga; Zahrah, Halimah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/n9s3d163

Abstract

The development of digital technology has encouraged business actors to adopt more adaptive marketing strategies in response to increasing market competition. Digital marketing has become an important tool for attracting and reaching consumers, while product quality remains a key factor in building consumer trust and loyalty. This study aims to analyze the implementation of digital marketing and product quality in attracting and reaching consumers. This research employs a qualitative approach with a descriptive method. The study was conducted in Jl. Raya Derwati, Rancasari District, Bandung City, West Java. Data were collected through in-depth interviews, observation, and documentation involving business actors and consumers selected using purposive sampling. Data analysis was carried out through data reduction, data presentation, and conclusion drawing, with data validity ensured through source and technique triangulation. The findings indicate that digital marketing plays a significant role in expanding consumer reach and increasing consumer interest, while product quality serves as a determining factor in consumer satisfaction and trust. The integration of effective digital marketing strategies with consistent product quality can enhance business competitiveness in the digital era.
Co-Authors Agustin, Imel Aura Aisy, Risnawati Auliaur Rahman, Layalia Elsa, Nadia Nurshanti, Devia Izmi Perwito, Perwito Rahman, Layalia Auliaur Siti Mardiana Zahrah, Halimah