Nur Fadila, Aulia
Unknown Affiliation

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

Analisis Implementasi Manajemen Risiko pada UMKM Fotocopy Cipta Warna Panyileukan Nabila, Afifa; Nur Fadila, Aulia
Jurnal Serambi Ekonomi dan Bisnis Vol 8, No 1 (2024): September 2024 -Februari 2025
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v8i1.8630

Abstract

This study analyzes the implementation of risk management in UMKM Fotocopy Cipta Warna, Panyileukan, with the aim of identifying the types of risks faced and disseminating the mitigation measures taken. A qualitative approach was used through direct interviews with business owners. The main findings showed several key risks, such as financial risks due to the COVID-19 pandemic causing a decrease in revenue, operational risks related to photocopier maintenance, and market risks due to digitalization and changing customer needs. On the other hand, although there are many similar businesses around the location, the owner does not feel there is significant competition. Based on the analysis, it is recommended that the business improve financial recording with a structured accounting system and develop innovative marketing strategies to attract more customers in the digital era.
Analisis Manajemen Risiko pada UMKM Warung Nasi Wicipi Nur Fadila, Aulia; Nabila, Afifa
Jurnal Serambi Ekonomi dan Bisnis Vol 8, No 1 (2024): September 2024 -Februari 2025
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v8i1.8629

Abstract

Risk management is an important process in ensuring business sustainability, including in the MSME sector such as rice stalls. This research analyzes the risks faced by Warung Nasi “Wicipi,” including capital, financial, operational, human resources (HR), and external risks. The research method used is a qualitative approach through in-depth interviews and direct observation. The results of the analysis show that capital limitations, income fluctuations, lack of employee skills, and market competition are the main challenges. Recommended mitigation strategies include funding diversification, employee training, mature financial management, and product innovation to adjust to market trends. This research confirms the importance of implementing effective risk management to improve the competitiveness and sustainability of MSMEs in the face of evolving market dynamics. 
Strategi Penetapan Harga dan Kualitas Layanan Terhadap Loyalitas Konsumen Fitness Center Khusus Wanita Nur Fadila, Aulia; Zahrah, Halimah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/09t3km37

Abstract

The growing awareness of healthy lifestyles among women has encouraged the development of women-only fitness centers that emphasize comfort and privacy. In an increasingly competitive fitness industry, pricing strategies and service quality play a crucial role in building consumer loyalty. This study aims to analyze the influence of pricing strategy and service quality on consumer loyalty at Akhwat Gym Bandung. The research employs a quantitative approach with a causal design using a survey method involving registered members. Data were collected through questionnaires and analyzed using multiple linear regression. The results indicate that pricing strategy and service quality have a positive effect on consumer loyalty, with service quality showing a more dominant influence. These findings suggest that fair pricing aligned with perceived value and professional, customer-oriented service can enhance consumer loyalty. This study concludes that appropriate pricing management and continuous improvement of service quality are key factors in maintaining long-term loyalty in women-only fitness centers