Syahanra, Ardiva Zuniar
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Analisis Manajemen Resiko pada UMKM Warung Kelontong Syahanra, Ardiva Zuniar; Khoeri, Musodik
Jurnal Serambi Ekonomi dan Bisnis Vol 8, No 1 (2024): September 2024 -Februari 2025
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v8i1.8740

Abstract

Risk analysis in grocery stores is important to ensure business sustainability amidst intense competition and economic challenges. This research aims to identify and analyze various risks faced by MSME grocery stalls, such as operational, financial and external risks. The approach used is a qualitative descriptive method with direct interviews with business owners and observation of operational activities. The analysis results show that the main risks include limited capital, fluctuations in prices of basic commodities, competition with modern minimarkets, and dependence on certain suppliers. To overcome this risk, mitigation strategies are needed such as product diversification, more effective financial management, and developing relationships with customers. It is hoped that this study can serve as a guide for MSME grocery store operators in increasing their competitiveness and business sustainability
Analisis Manajemen Risiko Pada UMKM Kupat Tahu Khoeri, Musodik; Syahanra, Ardiva Zuniar
Jurnal Serambi Ekonomi dan Bisnis Vol 8, No 1 (2024): September 2024 -Februari 2025
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v8i1.8741

Abstract

This study examines the entrepreneurial strategies and challenges faced by traditional tofu and kupat tahu (Indonesian-style tofu and fermented soybean cake) micro-businesses in Indonesia. A qualitative approach was employed, involving in-depth interviews with 20 UMKM (Usaha Mikro, Kecil, dan Menengah) owners. Findings indicate that product quality, pricing, and innovative marketing strategies are crucial for competitiveness. However, challenges persist, including limited access to financing, regulatory compliance, and market fluctuations. The research implications highlight the need for targeted government support and training programs to enhance the resilience and sustainability of UMKM in the Indonesian food industry.