Wijaya, Noval
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Analisis Manajemen Resiko Pada UMKM “Es Boba Lima Warna” Wijaya, Noval
Jurnal Serambi Ekonomi dan Bisnis Vol 8, No 1 (2024): September 2024 -Februari 2025
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v8i1.8786

Abstract

The Lima Warna Boba business was established with the aim of meeting public demand for the currently popular boba drink. Boba is a tapioca ball that is often used as a filling in bubble tea drinks. To achieve its vision and mission, Lima Warna Boba requires the right strategy to increase sales and compete with other boba drink manufacturers that have already entered the market. The purpose of this study is to analyze the strategies used by Lima Warna Boba in increasing sales through the use of modern technology. The research method used is a qualitative method with interview and observation techniques. The data sources used are primary data and secondary data. The final result of the study is that there are several strategies used during the running of the "Lima Warna Boba" business.