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All Journal Jurnal Serambi Ekonomi dan Bisnis Ekopedia: Jurnal Ilmiah Ekonomi
Watini, Putri
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Economics, Econometrics & Finance Education

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Analisis Manajemen Risiko pada UMKM “Bolu Pisang dan Brownies Chantiqa” Cimahi Watini, Putri; Nurbaeti Amien, Neneng
Jurnal Serambi Ekonomi dan Bisnis Vol 8, No 1 (2024): September 2024 -Februari 2025
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v8i1.8468

Abstract

Micro, Small and Medium Enterprises (MSMEs) in Indonesia, especially in the culinary sector, are growing rapidly but are also not free from challenges and opportunities. This research aims to analyze the risk management of MSMEs producing banana cake and brownies. The method used was qualitative through direct interviews with MSMEs Bolu Pisang and Brownies Chantiqa Cimahi. The research results show that the most significant risks include raw material, financial, operational, HR and marketing risks. To overcome this risk, MSMEs are advised to implement product diversification strategies, maintain the quality of raw materials, and conduct market analysis. This research contributes to the development of better risk management in this business, so that it can increase the resilience and competitiveness of businesses in the market. Based on the results of the SWOT analysis, the strength of this Chantiqa sponge cake is in terms of taste. The weakness is the weather factor, if it is the rainy season it causes the room temperature to become humid. The opportunity for this business is product development. And the threat to this business is competitors with similar products.
Pengaruh Live Streaming dan Review Product Terhadap Keputusan Pembelian di Marketplace Watini, Putri; Zahrah, Halimah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/zjggsg52

Abstract

The development of information technology has driven a shift in consumer shopping behavior from offline to online, particularly through e-commerce platforms like Shopee. One widely used digital marketing strategy is live streaming and the use of product reviews as a source of information and consumer trust. This study aims to analyze the influence of live streaming and product reviews on purchasing decisions for Freaky Official Shop products on Shopee. This study used a quantitative approach with a survey method. The study population was 4,396 Freaky Official Shop consumers in Bandung City in December 2025, with a sample of 368 respondents determined using the Slovin formula and purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with the help of SPSS version 27. The results showed that live streaming partially had a positive and significant effect on purchasing decisions, while product reviews also had a positive and significant and dominant effect. Simultaneously, live streaming and product reviews significantly influenced purchasing decisions. The results of this study indicate that a marketing strategy through live streaming and effective product review management can improve consumer purchasing decisions on e-commerce platforms
Co-Authors Nurbaeti Amien, Neneng Zahrah, Halimah