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All Journal Jurnal Minfo Polgan (JMP) Electronic Journal of Education, Social Economics and Technology
Hasibuan, Widiyani
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The Influence of Convenience, Trust, Risk Literacy on Decisions to Use Shopee PayLater (Student Case Study) Hasibuan, Widiyani; Siregar, Saparuddin; Lubis, Fauzi Arif
Electronic Journal of Education, Social Economics and Technology Vol 6, No 1 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i1.344

Abstract

The purpose of this study is to investigate how students' decisions to use the Shopee PayLater feature are influenced by ease of use, trust, and risk literacy. Using a quantitative approach, this research was carried out as a field study with a population of students who have tried or used the service; the sample consisted of 100 respondents, and data was gathered through questionnaires and analyzed using simple linear regression. The results show that risk literacy, trust, and ease of use, both separately and together, significantly influence students' decisions to use Shopee PayLater.
Pengaruh Faktor Budaya Terhadap Strategi Pemasaran Global Dalam Konteks Bisnis Internasional Hasibuan, Widiyani; Hendra, Hendra
Jurnal Minfo Polgan Vol. 12 No. 2 (2023): Artikel Penelitian 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i2.13341

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis Pengaruh Faktor Budaya terhadap Strategi Pemasaran Global dalam Konteks Bisnis Internasional. Metode penelitian ini melibatkan studi pustaka yang mendalam, dengan penelitian terutama difokuskan pada jurnal dan artikel terdahulu yang membahas keterkaitan antara faktor budaya dan strategi pemasaran global. Studi pustaka dilakukan untuk merinci dan menyusun pemahaman mendalam tentang bagaimana budaya memengaruhi keputusan strategis dalam bisnis internasional. Analisis temuan dari penelitian ini mengidentifikasi pola dan tren yang dapat memberikan wawasan berharga bagi perusahaan yang beroperasi di tingkat global, membuka ruang untuk peningkatan strategi pemasaran yang lebih efektif dalam menghadapi dinamika budaya yang berubah secara global.
Co-Authors Arifin Fauzi Lubis Hendra Hendra Saparuddin Siregar