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All Journal Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis
Nino , Indawati
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Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Library & Information Science

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Analysis of Customer Experience on Revisit Intention Nazarudin, Hamzah; Nino , Indawati
Public Policy Jurnal Aplikasi Kebijakan Publik dan Bisnis
Publisher : Lembaga Penelitian & Pengabdian Masyarakat (LPPM) STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/PublicPolicy.v5.i2.p1196-1211

Abstract

The purpose of this study is to investigate the impact of customer experience, which includes, education, aesthetics, entertainment, and escapism on the intention of tourists to revisit attractions in Lembata Regency. The study involved 100 tourists who had visited local attractions at least twice. A purposive sampling technique was used, focusing on tourists over 20 years of age. Multiple linear regression was applied for data analysis. Results show that customer experiences, including educational, aesthetic, entertainment, and escapism values, have a significant, positive influence on the intention to revisit. The study found that 57.3% of revisit intentions could be explained by these customer experiences.
Co-Authors Nazarudin, Hamzah