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All Journal Jurnal Masyarakat Indonesia ABDI NUSANTARA: Jurnal Pengabdian Kepada Masyarakat
Winurcahyono, Alexander
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Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Utilizing the Shopee Marketplace Platform to Oprimize MSMEs Business Strategies in the International Digital Economy Febima, Mesi; Asfi, Marsani; Lukita, Chandra; Magdalena, Lena; Hatta, Muhammad; Fahrudin, Rifqi; Chritviona Parera, Shalom; Winurcahyono, Alexander; Anggara Putra, Dwi Pasha; Nakeisha Wahyudi, Nayla; Mita, Shella
Jurnal Masyarakat Indonesia (Jumas) Vol. 4 No. 01 (2025): Jurnal Masyarakat Indonesia (Jumas)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jumas.v4i01.183

Abstract

This International Community Service activity is a collaboration between Catur Insan Cendekia University (UCIC) Cirebon, UNIKOM Bandung, the Department of Cooperatives, Small, Medium Enterprises, Trade and Industry (DKUKMPP) Cirebon City, and the African Institute for Multidisciplinary Studies (AIMS) Somalia, with the title 'Utilizing the Shopee Marketplace Platform to Oprimize MSMEs Business Strategies in the International Digital Economy'. This International Community Service activity aims to empower Micro, Small and Medium Enterprises (MSMEs) in optimizing business strategies in the era of the global digital economy through the use of the Shopee Marketplace platform. This activity includes a series of training and assistance for MSME players in understanding Shopee Marketplace features, branding optimization, inventory management, and data-based sales performance analysis. Apart from that, export strategies were provided using Shopee to reach international markets. In implementation, a hybrid approach was used, involving online sessions for participants from Somalia and offline sessions for participants in Cirebon City. The results of this activity showed a significant increase in participants' understanding regarding the use of digital platforms to increase product visibility and competitiveness in the global market. This activity makes a real contribution to empowering MSMEs in facing the challenges of globalization in the digital economy. This international collaboration is a relevant model in developing cross-institutional synergy to support MSMEs in a sustainable manner, especially in the midst of continuously developing digital transformation.
Kegiatan Makrab BKK Outbound 2024 dalam Membentuk Karakter Teamwork Mahasiswa Baru Prodi Sistem Informasi UCIC Winurcahyono, Alexander; Nupus, Risa Hayatun; Asfi, Marsani
ABDI NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 2 (2025): ABDI NUSANTARA: Jurnal Pengabdian Kepada Masyarakat
Publisher : PT Media Edukasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64198/abdinusantara.v1i2.26

Abstract

Kegiatan BKK Outbound dan Makrab 2024 merupakan sarana pengenalan dan pembinaan bagi mahasiswa baru Program Studi Sistem Informasi Universitas Catur Insan Cendekia. Kegiatan ini tidak hanya bertujuan menciptakan suasana akrab dan solidaritas antarmahasiswa, tetapi juga menjadi wadah pembentukan karakter, khususnya dalam aspek kepemimpinan, tanggung jawab, dan kerja sama tim. Penelitian ini bertujuan mengidentifikasi dan mendeskripsikan peran aktif mahasiswa baru dalam perencanaan dan pelaksanaan kegiatan BKK Outbound dan Makrab 2024, serta dampaknya terhadap pengembangan soft skills mereka. Metode yang digunakan adalah pendekatan deskriptif kualitatif melalui observasi, wawancara, dan dokumentasi selama kegiatan berlangsung. Hasil penelitian menunjukkan bahwa keterlibatan aktif mahasiswa baru memberikan kontribusi signifikan terhadap peningkatan rasa percaya diri, kemampuan komunikasi, serta keterampilan kepemimpinan dan kerja tim. Namun, ditemukan beberapa kendala, seperti kurangnya pengalaman dan minimnya pengarahan teknis awal, yang menghambat optimalisasi peran mereka. Oleh karena itu, disarankan agar kegiatan serupa di masa mendatang memberikan pelatihan persiapan dan pembagian peran yang jelas sejak awal. Dengan demikian, BKK Outbound dan Makrab dapat menjadi model kegiatan pembinaan karakter mahasiswa yang efektif dan berkelanjutan
Co-Authors Anggara Putra, Dwi Pasha Chritviona Parera, Shalom Fahrudin, Rifqi Febima, Mesi Lena Magdalena, Lena Marsani Asfi Mita, Shella Muhammad Hatta Nakeisha Wahyudi, Nayla Nupus, Risa Hayatun