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All Journal INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Madani: Multidisciplinary Scientific Journal
Azzahra, Zakiya
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Public Health Social Sciences Other

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Pengaruh Propaganda dan Disinformasi Tentang Opini Publik Rambe, Anisa; Ginting, Roy Rayyan Manandha; Azzahra, Zakiya; Siregar, Fitri Holila
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 1 (2025): February
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

This study discusses the influence of propaganda and disinformation on public opinion in the context of general elections in Indonesia. Public opinion is an important element that reflects people's views on social and political issues. Propaganda is used to shape a positive image of candidates, while disinformation spreads misleading information, which can create confusion and damage public trust. With the increasing use of social media, the spread of both phenomena has become faster and wider, contributing to social polarization. This study uses qualitative methods with descriptive analysis to identify the techniques used in propaganda and disinformation, and analyzes the role of mass media in the spread of misinformation. The results show the need for media literacy education and stricter regulations to overcome this challenge, as well as encouraging the establishment of independent fact-checking institutions.
MARKETING COMMUNICATION STRATEGY FOR OIL PALM SEEDLINGS TO IMPROVE BRAND AWARENESS AT THE OIL PALM RESEARCH CENTER (PPKS) Azzahra, Zakiya; Sikumbang, Ahmad Tamrin
International Journal of Cultural and Social Science Vol. 7 No. 2 (2026): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v7i2.1372

Abstract

This study aims to analyze the marketing communication strategy of oil palm seedlings implemented by the Palm Oil Research Center (PPKS) in increasing brand awareness amidst agribusiness competition and the rampant circulation of illegal seedlings. This research is important because studies on marketing communications in the oil palm seed sector are still limited, while most previous studies have focused more on sales, general promotions, or marketing of consumer products, rather than on building brand awareness in the context of trust-based agribusiness. The study used a descriptive qualitative approach with data collection techniques through interviews, observation, and documentation. The research informants numbered six people consisting of PPKS management and consumers/users of oil palm seedlings. The results show that PPKS implements an integrated marketing communication strategy through online and offline channels, including the use of social media, the MySawit application, direct services, interpersonal communication, and education to farmers about the advantages of superior seedlings and the importance of purchasing through official channels. These findings indicate that PPKS brand awareness is not only shaped by the intensity of promotions, but also by the institution's credibility, the quality of educational messages, and long-term relationships with consumers. The contribution of this research lies in the affirmation that in the agribusiness sector, an effective marketing communication strategy is not only informative, but must be able to integrate education, trust, and institutional legitimacy to strengthen the brand's position in the market.
Co-Authors Ahmad Tamrin Sikumbang Ginting, Roy Rayyan Manandha Rambe, Anisa Siregar, Fitri Holila