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p-Index From 2020 - 2025
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All Journal The Spirit of Society Journal : International Journal of Society Development and Engagement Journal of Digital Business and Innovation Management
Aisyah, Rheyna Jufri Sifa Zie
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Decision Sciences, Operations Research & Management Education Environmental Science Library & Information Science Social Sciences Other

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Designing Effective Mobile Push Notifications: Machine Learning Insights into User Engagement Wicaksana, Dwi Yoga; Aisyah, Rheyna Jufri Sifa Zie; Qurrata A'yun, Dian Ulhaq
Journal of Digital Business and Innovation Management Vol. 3 No. 2 (2024): December 2024
Publisher : Universitas Negeri Surabaya

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Abstract

This study investigates the impact of mobile push notification design elements on user engagement, utilizing machine learning to derive actionable insights. By analyzing a dataset of over 700 million notifications from an e-commerce platform, the research evaluates the influence of three key features: the presence of emojis, deadlines, and subject line length. A logistic regression model was employed to identify the features most strongly associated with high engagement, defined as notifications receiving over 1,000 opens. The findings reveal that the inclusion of emojis significantly enhances engagement rates, achieving a 91% success rate compared to 20% for notifications without emojis. While deadlines slightly increased engagement, their effect was not statistically significant when examined in isolation. Subject line length demonstrated no consistent influence on engagement. However, a synergistic combination of emojis and deadlines yielded the highest engagement rates at 100%, emphasizing the value of integrating visual and psychological triggers.This study underscores the potential of machine learning in optimizing mobile push notification strategies, offering practical recommendations for businesses to refine their digital marketing efforts. These findings contribute to the growing body of literature on user engagement and provide a foundation for future exploration of notification design and effectiveness.
Cultural Bridges Enhancing Performance of Expatriates in Indonesia and Locals Abroad Through Innovative Human Resource Practices Dartanto, Early Salsabiila Noveli Lovita; Prabowo, Roneisha Raissa; Limantara, Louisa Arthur; Aisyah, Rheyna Jufri Sifa Zie; Samosir, Adriel Rodclifford
THE SPIRIT OF SOCIETY JOURNAL : International Journal of Society Development and Engagement Vol 8 No 2: March 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/scj.v8i2.3113

Abstract

Cultural diversity presents both opportunities and challenges for expatriates working in Indonesia and local employees adapting abroad. This study examines the role of innovative Human Resource (HR) practices in enhancing cross-cultural performance. Findings highlight key challenges, including differences in social norms, language barriers, and cultural misunderstandings, which can lead to stress, decreased performance, and assignment failures. HR strategies such as cross-cultural training, onboarding, and mentoring have proven effective in reducing these challenges, fostering job satisfaction, and improving team collaboration. Adaptive leadership that embraces local cultural contexts significantly enhances trust and productivity. Furthermore, expatriates act as knowledge bridges, transferring technical and cultural insights to local teams, strengthening organizational cohesion. Case studies, including PT Freeport Indonesia and PT Haier Sales Indonesia, underscore the importance of tailored HR practices and leadership in mitigating cultural differences and driving organizational success. Beyond formal training, practical strategies like mentorship, community engagement, and language acquisition are essential for effective adaptation. This research emphasizes that holistic approaches to cross-cultural integration not only enhance individual performance but also create a more inclusive and collaborative workplace.
Co-Authors Dartanto, Early Salsabiila Noveli Lovita Limantara, Louisa Arthur Prabowo, Roneisha Raissa Qurrata A'yun, Dian Ulhaq Samosir, Adriel Rodclifford Wicaksana, Dwi Yoga