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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Economics and Digital Business Review
Nurhidayanti, Ditta
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Strategi Marketing dalam Meningkatkan Minat Nasabah pada Baitul Mal wat Tamwil (BMT) Nurhidayanti, Ditta
Economics and Digital Business Review Vol. 6 No. 1 (2025): Agustus - January
Publisher : STIE Amkop Makassar

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Abstract

Bagi lembaga Baitul Mal wat Tamwil (BMT), pemasaran merupakan salah satu kegiatan pokok yang harus dilakukan dalam upayanya untuk mempertahankan kelangsungan hidupnya, untuk berkembang, dan mendapatkan laba. Fungsi pemasaran menjadi ujung tombak bagi setiap perusahaan karena berhadapan langsung dengan pelanggan yang menjadi sumber penghasilan utama perusahaan. Tulisan ini memaparkan tentang pentingnya keberhasilan marketing dalam meningkatkan minat nasabah pada lembaga Baitul Mal wat Tamwil (BMT). Metode yang digunakan dalam kajian ini menggunakan metode atau pendekatan kepustakaan (library research) dengan model deskriptif. Dari hasil pembahasan dapat diperoleh kesimpulan bahwa Strategi pemasaran yang dapat dilakukan BMT untuk meningkatkan jumlah nasabah/anggota, antara lain: Meningkatkan Pelayanan kepada Nasabah, Menyebarkan Brosur ke Calon Nasabah/Anggota, Menawarkan Produk-produk yang Berkualitas, Menawarkan harga yang bersaing, dan promosi
STRATEGI USAHA PEDAGANG KAKI LIMA (PKL) DI KOTA METRO: PASCA PANDEMI COVID-19: (Studi Kasus pada PKL di Jl. Kihajar Dewantara Metro Timur) Nurhidayanti, Ditta; Akbar, Estelee Elora
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 12 No. 1 (2023)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v12i1.1359

Abstract

The purpose of this study is to identify and analyze the sales strategies of street vendors (PKL) in Metro City: Post-covid-19 pandemic. This research was conducted on Jl. Ki Hajar Dewantara, East Metro sub-district, Metro City, Lampung Province. This type of research is descriptive qualitative research. The data source used is the primary data source. Collecting data in this study using observation, interviews and documentation. The results that can be concluded in this study are identifying trading strategies that must be implemented by street vendors who are affected by Covid 19. At the beginning of the pandemic, their income had decreased but over time they were able to get up and maintain their business. The strategy for street vendors on Jl. Ki Hajar Dewantara in maintaining his business in the midst of the Covid 19 pandemic, including by expanding market share by going online, creating new products and cooperating with other business actors.
Co-Authors Akbar, Estelee Elora