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All Journal Mamangan Social Science Journal Jurnal Ilmiah Ekonomi, Manajemen dan Bisnis (EKMABIS)
Afrianto, Hendra
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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STRATEGI PENINGKATAN KUALITAS KERAJINAN ANYAMAN PURUN UNTUK MENINGKATKAN PENDAPATAN EKONOMI RAKYAT DESA PEMATANG PANJANG - KALIMANTAN TENGAH Afrianto, Hendra
Jurnal Ilmiah Ekonomi Manajemen & Bisnis Vol. 2 No. 3 (2024): August 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/q49z5z02

Abstract

In the competitive arena of international trade, amplified by the industrial revolution 4.0 and its propagation of seemingly unbounded free trade, business entities are compelled to evolve strategies that influence consumer decisions favorably to thrive. This research investigates the strategic avenues to enhance the quality of purun woven crafts, aiming to augment the economic prosperity of Pematang Panjang Village, a community where this craft has been a tradition for over six decades yet has seen limited development. Utilizing a qualitative research method, primary data was gathered through direct interviews with local craftsmen, supplemented by secondary sources. The findings indicate that the current strategies to improve the craft's quality are underperforming against theoretical expectations. This research underscores the need for innovative approaches in the craft's production processes and market strategies to better harness the economic potential of the local industry, suggesting a pivotal shift towards more dynamic and market-responsive practices.This adjusted abstract encapsulates the research's originality, objectives, methods, results, and implications within the required word count.
Communication Strategy Of Subscription Broadcasting Institutions (LPB) In Responding To The Implementation Of Analog Switch Off (ASO) Afrianto, Hendra; Angelita, Gloria
Jurnal Ilmu Sosial Mamangan Vol 12, No 3 (2024): Jurnal Ilmu Sosial Mamangan Accredited 3 (SK Dirjen Ristek Dikti No. 158/E/KPT/
Publisher : LPPM Universitas PGRI Sumatera Barat

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Abstract

The development of communication technology always increases rapidly over time. This happens to technology related to the internet and non-internet. One of the things carried out by the Indonesian Government is broadcast migration or switching TV broadcasts from analog to digital, or what is known as analog switch off (ASO). The transition from broadcasting to digital has become a necessity for broadcasters in all parts of the world. Indonesia is one of the countries that lags behind countries in Southeast Asia in implementing ASO. Because Indonesia will only stop broadcasting analog TV on November 2, 2022. While neighboring countries such as Brunei Darussalam implemented it in 2017, Singapore and Malaysia implemented it in 2019. The first research objective was to analyze the implementation of vertical communication strategies in optimizing company services, the second was to analyze the implementation of ASO in maintaining customer attraction. This research was conducted using a descriptive qualitative approach with post positivism methods. The research results are in accordance with the research objectives. LPB Pro Vision implements a vertical communication strategy well, where at all times this vertical communication is always well established, as evidenced by many other LPBs that have closed while Pro Vision is still able to survive. In the second research objective, Pro Vision as a whole still applies analog broadcasting, in maintaining customers service and broadcast quality are always prioritized.
Co-Authors Angelita, Gloria