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All Journal Jurnal Penkomi : Kajian Pendidikan dan Ekonomi Edusight International Journal of Multidisciplinary Studies (EIJOMS)
Fajriany S, Imaniar Nur
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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Implementasi Nilai-Nilai Etos Kerja Berdasarkan Al-Qur'an pada Generasi Z dalam Era Industri 5.0. Fajriany S, Imaniar Nur; Abubakar, Achmad; Sohrah, Sohrah
Jurnal PenKoMi : Kajian Pendidikan dan Ekonomi Vol 8 No 1 (2025): Jurnal Penkomi : Kajian Pendidikan dan Ekonomi
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/pk.v8i1.3117

Abstract

This study aims to identify the concept of work ethic in the Qur'an that is relevant to be applied in the Industry 5.0 era, which is marked by technological advances and changes in the paradigm of the world of work. Work ethic according to the Qur'an reflects the Islamic view of the importance of work as a form of worship to Allah SWT. This study uses a library research method, with data collection stages that include searching for references to analyzing related sources. Data sources were obtained through a literature review of books, journals, the internet, and other media. The results of the study show that work ethic in the Qur'an is reflected in the Word of Allah SWT, which teaches that every Muslim must have a work ethic in accordance with the instructions of the Qur'an, so that they can become professional, reliable individuals and provide benefits to society. This study provides a deeper understanding of the application of work ethic values ​​in the Qur'an to face challenges and changes in the modern world of work.
E-Service Quality, Islamic Branding, and Islamic Advertising Ethics on Product Purchase Decisions with Celebrity Endorsers as Intervening Variables (Case of UIN Postgraduate Student Shopee Customer) Fajriany S, Imaniar Nur; Juanda Zulqadri; Siradjuddin
Edusight International Journal of Multidisciplinary Studies Vol. 2 No. 1 (2025): Edusight International Journal of Multidisciplinary Studies
Publisher : Yayasan Meira Visi Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69726/eijoms.v2i1.83

Abstract

This study aims to determine the Influence  of E-Service Quality, Islamic Branding, Islamic Advertising Ethics on Product Purchase Decisions with Celebrity Endorsers as an Intervening Variable (Case of UIN Postgraduate Students Shopee Customers). The research method uses a quantitative approach with the research object of UIN Alauddin Makassar Postgraduate Students, with a total of 87 research samples. The SmartPLS method was used to analyze the data, and the study's findings indicate that E-Service Quality, Islamic Branding, and Islamic Advertising Ethics all significantly and favorably influence consumers' decisions to buy. The relationship of indirect influence through celebrity endorsers, the Electronic While the Islamic branding variable demonstrates that the celebrity endorser variable can mediate the purchase decision, and the Islamic advertising ethics variable has a positive and significant impact on the purchase decision through celebrity endorsers, the service quality variable has a positive and significant impact on purchase decisions.
Co-Authors Abubakar, Achmad Juanda Zulqadri Siradjuddin Sohrah Sohrah, Sohrah