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All Journal Jurnal EMT KITA Media Mahardhika
Hartono, Celine Viona
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Faktor yang Mempengaruhi Penjualan UMKM Kuliner (Studi Kasus pada “Pecel Cik Meri 99” di Kecamatan Metro Pusat, Kota Metro, Provinsi Lampung) Daud, Syahril; Dhani, Akhmad; Hartono, Celine Viona; Tarigan, Natalia Karolina
Jurnal EMT KITA Vol 9 No 1 (2025): JANUARI 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i1.3546

Abstract

MSMEs play a vital part in the Indonesian economy, especially MSME Pecel Cik Meri 99, which is experiencing sales issues. To compete, MSMEs must evaluate several key variables, including product, price, location, and advertising. This study takes a quantitative approach, focussing on visitors to MSME Pecel Cik Meri 99. Because the population is unknown, the sample size is determined using the Lemeshow formula. According to the study's findings, product, price, and location had no substantial impact on sales volume. On the contrary, promotion has a favourable and considerable effect on sales, and product, price, location, and promotion all have an impact on sales at Warung Pecel Cik Meri 99.
PENGARUH SERVICE QUALITY DAN INTERPERSONAL COMMUNICATION TERHADAP KEPUASAN KONSUMEN: Studi Pada Showroom Hartono Mobil Dunan, Hendri; Hartono, Celine Viona
Media Mahardhika Vol. 23 No. 3 (2025): May 2025
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v23i3.1262

Abstract

People's lives today have undergone major changes compared to the past, especially due to the rapid advancement of technology, changing trends and consumer preferences in the automotive industry are often influenced by external factors such as government policies, economic conditions and technological innovation. “This study was conducted to determine the effect of Service Quality and Interpersonal Communication on customer satisfaction of Hartono car showroom. The method in this study is quantitative and there are 49 respondents who are Hartono showroom consumers. Data analysis through Statistical Package for the Social Sciences (SPSS). The result is that Service Quality has no effect on customer satisfaction. Interpersonal Communication has a positive and significant effect on Customer Satisfaction, Service Quality and Interpersonal Communication together, have a positive influence on Customer Satisfaction.
Co-Authors Dhani, Akhmad Hendri Dunan Syahril Daud Tarigan, Natalia Karolina