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All Journal EBBANK: Jurnal Ilmiah Bidang Ekonomi, Bisnis dan Perbankan
Arum, Khorifah
Universitas Mahakarya Asia
Economics, Econometrics & Finance

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Penerapan Program Inkubasi sebagai Program Baru untuk Pembinaan Awal Peserta Didik Dengan Strategi Business Model Canvas (BMC) (Studi Kasus di Bestfriend Education Management (BEM)) Implementation of Incubation Program as A New Program for The First Coach Hastiyan, Dedy; Arum, Khorifah; Kumuda, Raharja Tri
EBBANK Vol 14, No 2 (2024): EBBANK Vol 14 No 2 Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis dan Perbankan

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Many inconsistencies in understanding English and mathematics materials that occur in several study groups for elementary and junior high school students, both new and old students at the Bestfriend Education Management (BEM) after the pandemic, cause teaching and learning activities that occur to be inefficient because in one group the teacher will divide into groups that already understand and those that do not understand. Even though the group has been divided according to the class and level of each school. So it takes a new program using a business design to be able to equalize this inconsistency. The new program that was created is called an incubation program. The purpose of creating this program is to find out how to create, design and implement the new program into the operational business of the institution's educational services so that it can have the impact expected by all parties. This business design was carried out at Bestfriend Education Management (BEM) which is located in Dsn. Tado Ds Singkalan RT 04 RW 03 Kec. Balongbendo Kab. Sidoarjo, East Java on April 5, 2023-April 30, 2024. The method used in making this business design is a qualitative case study method using data collection techniques through observation, interviews, and Focus Group Discussions (FGD) and using the Business Model Canvas (BMC) strategy. The results of the implementation of this incubation program business design have proven to be able to help institutions solve problems of differences in understanding that occur in the classroom, make effective and efficient learning and also become an advantage for institutions compared to other institutions with this new program.
Pengaruh Fitur Live streaming dan Harga Terhadap Keputusan Pembelian Konsumen Pada Aplikasi E-commerce Shopee di Kabupaten Tangerang The Impact of Live streaming Features and Pricing on Consumer Purchase Decisions on the Shopee E-commerce Application in T Sholikhah, Fikriyati; Arum, Khorifah; Ekawati, Elfi
EBBANK Vol 14, No 2 (2024): EBBANK Vol 14 No 2 Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis dan Perbankan

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In this advanced era, technology and information are developing rapidly, including the internet. Currently, many activities are carried out virtually, such as online buying and selling transactions in the Marketplace. Shopee is a specialized application that creates a pleasant online shopping experience for consumers with advanced payment and delivery assistance. The purpose of this study is to obtain information related to various things that can influence young people to make decisions to buy an item about the effect of price and live streaming features on consumer purchasing decisions in the Shopee e-commerce application. This research uses quantitative methods. Sampling was carried out by distributing questionnaires to 100 respondents so that data was obtained to further analyze the effect of the live streaming feature and price on purchasing decisions on the shopee e-commerce application by conducting multiple linear regression analysis. The results of the analysis concluded that the live streaming feature and price, simultaneously (together) have an effect on purchasing decisions on the shopee e-commerce application. While the results of the analysis of the calculation of partial test statistics on the live streaming feature variable have a significant effect on consumer purchasing decisions on the Shopee e-commerce application in Tangerang Regency. Meanwhile, the results of the analysis of the calculation of partial test statistics on the price variable, the price has an individual and significant effect on purchasing decisions in the Shopee e-commerce application in Tangerang Regency.
Pengaruh Efektivitas Iklan Sandal Terapi Terhadap Keputusan Pembelian Pada Konsumen Kayen Store The Influence of The Effectiveness of Therapy Sandals Advertising on Purchasing Decisions for Kayen Store Consumers Mutiara, Mutiara; Arum, Khorifah; Melati, Sunti
EBBANK Vol 14, No 1 (2024): EBBANK Vol 14 No 1 Juli 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis dan Perbankan

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Therapeutic sandals are a health product from Kayen Store which has been marketed using advertising via facebook ads since March 2022. With the increasing number of consumers buying therapeutic sandals, Kayen Store always uses advertising as its marketing strategy, which means that advertising is still considered capable of attracting consumer purchasing decisions. This research aims to determine the effect of the effctiveness of therapeutic sandals advertising on purchasing decisions for Kayen Store consumers. This research uses quantitative methods with the EPIC Model method to measure advertising effectiveness. The EPIC Model includes empathy, persuasion, impact, and communication. Where data collecting was carried out by distributing questionnaires, so that the data obtained could then be analyzed more deeply regarding the influence of the effectiveness of therapeutic sandal advertising on purchasing decisions for Kayen Store consumers. The results of the analysis based on the EPIC Model show that advertising fot therapeutic sandals is considered effective in introducing its products to Kayen Store consumers. The results of simultaneous hypothesis testing show that the variables of empathy, persuasion, impact, and communication have a significant effect on purchasing decisions for Kayen Store consumers. Then the results of partial hypothesis testing show that only the impact variable has a significant effect on the purchasing decision of Kayen Store consumers. Meanwhile, the variables of empathy, persuasion, and communication partially have an insignificant effect on purchasing decisions for Kayen Store consumers.
Co-Authors Ekawati, Elfi Hastiyan, Dedy Kumuda, Raharja Tri Melati, Sunti Mutiara, Mutiara Sholikhah, Fikriyati